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Before you pop to Penneys, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Spring 15 Preview Event
Here at Primark, we are getting super excited about spring 15 and have just previewed the new collection. Here's a sneak peak at what you have to look forward to next year!
Editor's picks
Primania's 1st Birthday: Competition Winner!
Massive congratulations to the lovely Christine G who, thanks to this effortlessly stylish snap, has...
Editor's picks
Top 4 Decorative Bras: Larger cup sizes D-F
The days of larger cup size bras being less pretty or less sexy are most...
Editor's picks
Ways to wear: the biker jacket
Add some attitude to your AW14 wardrobe with a classic biker jacket.
Just added
Metallic taupe pool sliders
€10.00
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Baby blue cosy slip-ons
€2.00
Just added
Kids' active wear snood
€2.00
Yesterday
Kids' active wear multicolour rain jacket
€11.00
Yesterday
Men's monochrome sweater
€12.00
Yesterday
Men's Coca Cola shirt
€10.00
Yesterday
7B Boys' blue basic denim jeans
€7.00
Yesterday
Red robin & tartan pyjama set
€10.00
Yesterday
7G Girls' fluffy pink jumper
€9.00
Yesterday
White textured pool slider
€6.00
Yesterday
BG Girls' crochet beret
€3.00
Yesterday
Ways To Wear: The Espadrille
Whether you're strolling faraway marinas or wandering around Dublin city centre, make sure your feet always look this cool.
Yesterday
Ways to wear - Coca Cola hoodie
Holidays are coming...
20-12-14
Kids' active wear blue shorts
€5.00
20-12-14
Black simple pool sliders
€6.00
20-12-14
Monochrome striped flatform sandal
€12.00
20-12-14
Ways To Wear: The Batwing Cardigan
The perfect accompaniment to most outfit combos, we give you the low-down on one of winter's most wearable items.
19-12-14
Kids' active wear multicolour head band
€2.00
19-12-14
Kids' checked long sleeved shirt
€6.00
19-12-14
Men's skinny formal jacket
€38.00

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