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Before you pop to Penneys, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Spring 15 Preview Event
Here at Primark, we are getting super excited about spring 15 and have just previewed the new collection. Here's a sneak peak at what you have to look forward to next year!
Editor's picks
Primania's 1st Birthday: Competition Winner!
Massive congratulations to the lovely Christine G who, thanks to this effortlessly stylish snap, has bagged herself £200's worth of Primark gift vouchers!
Editor's picks
Top 4 Decorative Bras: Larger cup sizes D-F
The days of larger cup size bras being less pretty or less sexy are most definitely over – and we have the pictures to prove it!
Editor's picks
Ways to wear: the biker jacket
Add some attitude to your AW14 wardrobe with a classic biker jacket.
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Red robin & tartan pyjama set
€10.00
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7G Girls' fluffy pink jumper
€9.00
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White textured pool slider
€6.00
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BG Girls' crochet beret
€3.00
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Ways To Wear: The Espadrille
Whether you're strolling faraway marinas or wandering around Dublin city centre, make sure your feet always look this cool.
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Ways to wear - Coca Cola hoodie
Holidays are coming...
Yesterday
Kids' active wear blue shorts
€5.00
Yesterday
Black simple pool sliders
€6.00
Yesterday
Monochrome striped flatform sandal
€12.00
Yesterday
Ways To Wear: The Batwing Cardigan
The perfect accompaniment to most outfit combos, we give you the low-down on one of winter's most wearable items.
19-12-14
Kids' active wear multicolour head band
€2.00
19-12-14
Kids' checked long sleeved shirt
€6.00
19-12-14
Men's skinny formal jacket
€38.00
19-12-14
Take control this Christmas!
Forget everything that Bridget Jones taught you about shapewear, we're about to introduce you to the sexiest and the best when it comes to controlling your curves.
19-12-14
Ivory double flatform trainer
€10.00
19-12-14
Black cross-over pool sliders
€10.00
18-12-14
Fleecy polar bear pyjama set
€10.00
18-12-14
Ways to wear: Slogan sweater dress
Stay chic in our cosy sweater dress.
18-12-14
Kids' active wear beanie
€2.00
18-12-14
Men's brown desert boot
€17.00

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