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Before you pop to Penneys, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Spring 15: homeware
With the Spring 15 collections upon us, the notion of warmer weather is holding us in suspense while the season gradually blossoms.
Editor's picks
Spring 15: Kidswear
Have your little ones torn their way through their winter wardrobes? Hello sunshine, hello new clothes!
Editor's picks
Spring 15: menswear
Calling all guys, here's what you'll be wearing all season...
Editor's picks
Maybelline Babylips Competition
Fashionable friends, fancy some beauty loot? Enter our Maybelline competition by uploading a look to #Primania to win a Maybelline Babylips lip balm!
Yesterday
Spring clean essentials
Attempting a New Year spring clean sesh? Don't forget these colourful essentials...
Yesterday
Cream love heart hanging frame
€3.00
Yesterday
BG Girls' floral jacket
€9.00
Yesterday
BB Boys' fishing t-shirt
€1.80
Yesterday
Straw trilby
€4.00
24-01-15
2B Girls' 'love' applique long-sleeved t-shirt
€5.00
24-01-15
Blue scallop edged t-shirt
€9.00
24-01-15
Blue & white contrast trim pillow
€6.00
24-01-15
Striped nautical scarf
€3.00
24-01-15
Pastel pink & ivory lace brief
€4.00
24-01-15
Ways To Wear: The Scalloped Tee
We're big on nautical this season, and here's another easy peasy look to pop into your wardrobe.
23-01-15
PU black and white trainers
€15.00
23-01-15
Ways to wear - contrast slub shorts
Switch-up your shorts game with our contrast slub shorts
23-01-15
2G Girls' bow striped long-sleeved t-shirt
€5.00
23-01-15
Ways to wear - Mickey tee
Is your warm weather wardrobe in need of a refresh?
23-01-15
Grey slouch cardigan
€15.00
23-01-15
Dark wash boyfriend jean
€15.00
23-01-15
BG Girl's embroidered dress
€6.00
23-01-15
Cotton Lily small glass jar scented candle
€1.00
23-01-15
Pastel pink & ivory lace bra
€10.00

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