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Before you pop to Penneys, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Summertime style: menswear
Our second spring drop is hitting down in stores now, get a sneak peek before you stop by...
Editor's picks
Normcore: London Fashion Week
Say hello to normcore: the anti-trend that's become a huge hit amongst the fashion set...
Editor's picks
Denim Details: London Fashion Week
Denim has been making waves on the autumn/winter 15/16 catwalks in New York and now in London and it’s gaining momentum within street style too.
Editor's picks
Summertime style: Womenswear
Spring has now well and truly sprung. Think warmer days, delicate florals, paisleys, palazzo pants and a hint of festival styling!
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Grey slim fit classic chinos
€12.00
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Girls' ditsy print tunic dress
€12.00
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Triple layer pendent necklace
€3.00
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Ways To Wear: Floaty Fringing
We're going boho bonkers here at Primark HQ - get on the hype!
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Light blue check pyjama set
€8.00
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Girls' floral slip-on shoes
€5.00
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Tan spliced lace-up sandals
€13.00
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"Wake up and Live" striped pyjama set
€5.00
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Navy polka dot briefs
€1.50
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Pastel pink pointelle cardigan
€10.00
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Fruit-shaped reusable ice cubes
€1.50
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Summertime Style: Kids
The next phase of our spring/summer campaign will have your little ones looking too cute!
Just added
Grungy pastel floral shirt
€6.00
Yesterday
Contrast strap red polka dot bra
€3.00
Yesterday
Bow-detail polka dot red briefs
€1.50
Yesterday
Boys' mustard trouser
€7.00
Yesterday
Cityscape & landscape contrast print T-shirt
€8.00
Yesterday
Pink wayfarer sunglasses
€1.50
Yesterday
Zip front batwing t-shirt
€10.00
Yesterday
J'adore floaty t-shirt
€8.00

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