n Primark - About Us

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About Us

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. 

We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. 

Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston in 2015.

Primark is our company name and identifies our entire company, while Penneys is a trading name that is used in the Republic of Ireland only. You may have noticed that when we used the name Penneys in Ireland we always follow this with ‘Operated by Primark’ which you can see on our shopping bags.  


1969 - first store opens in Dublin, Ireland. Ireland now has 38 Primark (Penneys branded) stores in total.

1973 - first store opens in Derby, UK. The UK now has 161 Primark stores in total.

May 2006 - Madrid, Spain. Spain now has 35 Primark stores in total.

Dec 2008 - Rotterdam, The Netherlands. The Netherlands now has 5 Primark stores in total.

May 2009 - stores open in Lisbon, Portugal and Bremen, Germany

Dec 2009 - Liege, Belgium opens, our first and currently only store in the country 

Sep 2012 - Innsbruck, Austria.

Dec 2013 - sees our first store open in France, in Marseilles.  

Spring 2014 - Two new stores open in Paris, France.  

Fall 2015 - We will open our first stores in America. The first location will be Downtown Crossing in Boston. 


Store design

We've come a long way with our store design over the years too. Our Oxford Street East store opened in September 2012 and is the second Primark store in Oxford Street operating over 82,400 sq ft. Much of the buzz surrounding the opening was a result of the store’s exciting new look, with the UK press branding it ‘Primark’s posh new store’. 

One of the main attractions and something we’re very proud of is our giant LED lift wall, which is made up of 2.9 million LED’s playing our latest seasonal campaigns.

To date the largest store that Primark operate worldwide is Manchester, which occupies a retail space of 155,000 sq ft (14,400 m2) spread over three floors. 

Primark also run concessions in Selfridges, Birmingham, Manchester and London.

Primark Stores Limited is registered in England and Wales under company number 00453448 and have our registered office at Weston Centre, 10 Grosvenor Street, London, W1K 4QY. We are a limited company. 

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