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Before you pop to Primark, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Summertime Style: Kids
Our second spring drop is hitting down in stores now, get a sneak peek before you stop by...
Editor's picks
Normcore: London Fashion Week
Say hello to normcore: the anti-trend that's become a huge hit amongst the fashion set...
Editor's picks
We have a Denim Primania winner!
We are very excited to announce the winners of our latest Primania competition.
Editor's picks
Denim Details: London Fashion Week
Denim has been making waves on the autumn/winter 15/16 catwalks in New York and now in London and it’s gaining momentum within street style too.
Just added
White embroidered underwear set
£5.00
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Floral off-shoulder smock top
£6.00
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Men's pink denim shorts
£12.00
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Floral denim vest top
£6.00
Just added
Light wash basic denim shirt
£8.00
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6 pack dainty pendant necklaces
£4.00
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Men's black denim shorts
£10.00
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Pineapple & ginger glass votive candle
£2.00
Just added
Denim geo print boys' shirt
£6.00
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White & grey perforated trainers
£12.00
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Summer jersey shop: womenswear
From cute summer tees to spaghetti-strapped classics, our jersey collection has all your warm-weather essentials sorted...
Yesterday
Men's cream grandad polo
£4.00
Yesterday
Men's black white striped pool mules
£4.00
Yesterday
Navy underwear set
£3.00
Yesterday
Girls' purple star raincoat
£6.00
Yesterday
Men's Miami Beach yellow tee
£5.00
Yesterday
Cold-knee light blue skinny jean
£10.00
Yesterday
Men's mid blue denim shorts
£10.00
Yesterday
Black drawstring maxi skirt
£10.00
Yesterday
Lemon zip-back crepe top
£9.00

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