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Before you pop to Primark, sneak a peek of what's coming in store, the latest news and trends you don't wanna miss...

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Summertime Style: Kids
Our second spring drop is hitting down in stores now, get a sneak peek before you stop by...
Editor's picks
Normcore: London Fashion Week
Say hello to normcore: the anti-trend that's become a huge hit amongst the fashion set...
Editor's picks
We have a Denim Primania winner!
We are very excited to announce the winners of our latest Primania competition.
Editor's picks
Denim Details: London Fashion Week
Denim has been making waves on the autumn/winter 15/16 catwalks in New York and now in London and it’s gaining momentum within street style too.
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Blue & white floral print scuba tunic dress
£13.00
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Printed denim lace-ups
£12.00
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Blue & white geo print vest top
£4.00
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Parisian print bedding
£14.50
Yesterday
Men's stone denim shorts
£10.00
Yesterday
Men's black flip-flops
£1.50
Yesterday
White broidery head band
£1.50
Yesterday
Charcoal embellished fringe top
£8.00
Yesterday
Men's neon orange denim shorts
£12.00
Yesterday
Navy floral culottes
£8.00
Yesterday
Navy & white stacked sole lace-ups
£12.00
Yesterday
Green basic bandeau
£1.50
Yesterday
Ways to wear: men's blue jacquard polo tee
Dress well for the weekend!
Yesterday
Summertime Style: Kids
The next phase of our spring/summer campaign will have your little ones looking too cute!
Yesterday
Washed teal embroidered throw
£25.00
26-02-15
Girls' multicoloured playsuit
£3.00
26-02-15
Quilted gold tone strap bag
£10.00
26-02-15
Men's blue tie-dye tee
£7.00
26-02-15
Black necklace-detail maxi dress
£10.00
26-02-15
Men's purple denim shorts
£10.00

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