Rita’s Red Carpet Moment
We collaborated with Rita Ora on a limited edition dress, available for you to shop now, with all proceeds going to Breast Cancer Now.
Newsflash: Stop the press, hold the phone, listen UP… We’ve collaborated with our global brand ambassador Rita Ora to create a bespoke red carpet look.
Inspired by Rita’s avant-garde signature aesthetic and creative vision, the limited edition dress is everything you’d hope it would be. Super sexy, slinky and statement-making, the black racer style showcases this season’s ‘less is more’ mantra.
A masterclass in sophisticated simplicity — a second-skin silhouette, daring cut-outs and accessories with eye-catching detailing. The epitome of elevated eveningwear.
Rita Ora Backless Maxi Dress £50
We know, we know… Dream collab alert: The latest for Primark x Rita Ora… A match made in fashion heaven.
And major PSA: Just in time for the festive season, you can shop the limited edition design now. With 500 dropping in our inclusive size range, across our Oxford Street East and West stores, as well as Birmingham and Manchester, and on Click and Collect.
The ultimate throw-on-and-go look for last-minute invites, you’ll have to move fast to get your hands on this future icon.
You heard it here first.
£50 from the sale of each dress will go to Breast Cancer Now, our long-time charity partners, registered in England and Wales (1160558), Scotland (SC045584) and Isle of Man (1200), providing world-class research and life-changing care for people affected by breast cancer.