Crumbs & cosies
Keep scrolling and take these trending sweet treats from your social feed to your IRL Sunday morning, pronto!
Our sweetest trend yet has landed just in time to upgrade your cosy season! Inspired by all your favourite feel-good indulgences, our brunch-themed ceramics, breakfast-print pyjamas and accessories help bring a freshly-baked warmth to your everyday routine. Pick up your sweet treats in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store.
Breakfast pyjamas
If you haven’t heard already, our nightwear has officially joined the brunch club! Designed to romanticise your morning routine (or help you hide under the duvet for ‘five more minutes’), our viral croissant-themed pyjamas feature dreamy pastry prints and pastel fabrics so snug that you may consider cancelling plans… The newest addition to the menu? A matching fleece robe, perfect for slow starts and long lie-ins.
Breakfast ceramics
Bring the café aesthetic home with our themed ceramics! Our pancake-stack mugs, croissant butter dishes and adorable breakfast plates make everything feel like a sweet treat, turning your kitchen into the breakfast spot everyone wants an invite to. These little upgrades are guaranteed to boost your mood — and your countertop! Grab yours while stock lasts.
Breakfast-themed accessories
The cherry on top of our sweet-treat styles? The co-ordinating accessories! Think matching makeup bags to keep your beauty bits organised (and on theme!) and ribbed Brunch Club socks… because obviously you’re a member!