Little Prices For Little Ones

Quality and cost per wear are more important than ever, which is why we’re reaffirming our commitment to keeping our prices low for kids by lowering our prices on hundreds of kids’ essential items across our summer ranges for the second year running. These include selected t-shirts and shorts, swimwear, sliders and baseball caps, as well as selected babywear items from joggers to t-shirts and shorts — making sure you’re ready for the summer holidays.

Gavin Daniels, Director of Kidswear at Primark, said: “We know that summer can be an expensive time for families and, as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality. As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids’ range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”

While the design, colours and prices of selected ranges are new for this season – the same great quality found across all of the Primark kids and baby ranges remains. Designed with the future in mind, the majority of swim shorts and swimsuits are made using a minimum of 50% recycled polyester — ready to be loved and worn for a long time before being passed on when your tiny tots have outgrown them.

The new products benefitting from the lower prices (compared to the price of comparable products from the spring/summer collection last year) include the following, with new lines landing in store each week.

• Kids t-shirts, starting from: £1.80 (£1.80 in Spring/Summer 2023) 

• Kids licence t-shirts & shorts, starting from £3.50 (£4 in Spring/Summer 2023) 

• Kids swim shorts, starting from £2.50 (£3 in Spring Summer 2023)

• Kids' swimsuits, starting from £2.50 (£3 in Spring/Summer 2023) 

• Kids' sliders, starting from £3.30 (£4 in Spring/Summer 2023) 

• Kids' baseball caps, starting from £1.20 (£1.50 in Spring/Summer 2023)

• Baby sweatshirt and joggers, starting from £2.30 (£3 in Spring/Summer 2023)

• Baby licenced T-shirts and shorts, starting from £2.30 (£4 in Spring/Summer 2023)

The new prices are available on selected kids’ essentials, which has started landing in all Primark stores across Europe. Customers can browse the Primark website and use the stock checker to see whether the style and size is in stock before heading into store.