Modest Fashion Manifesto

Conservative cuts go back millennia, but a movement was triggered in the noughties and has been gaining traction since, inspired by designers who themselves were religiously motivated but underserved by the industry. Reflecting the cultural zeitgeist, covered-up fashion is having a moment, with full-silhouetted ensembles at the forefront, not only dominating the runways but the upper echelons of social media.

There’s no paradox in the concept. Whatever your reasons for wanting to minimise the amount of skin on show, maybe the aesthetic just resonates and you gravitate towards longer or looser looks, you don’t need to skimp on style.

Modest Dressing Staples

Boring? Never. Our offering fuses fashion and functionality with bold and confident pieces that don’t restrict, but allow you to build a capsule wardrobe that captures your unique personality and create outfits you feel truly comfortable wearing.

With sharp tailoring and slouchy separates, you can experiment with creative layering, big shapes and generous hemlines. There’s no shortage of billowing sleeves, button-up blouses, frill neck detailing, puffed shoulders and elegant head scarves in our collection, alongside staple jersey and denim, for an effortlessly luxe look (on a less than flourishing shopping fund). Finish with on-trend accessories, like bold sunglasses and statement bags.

Far from muted or regressive, it just requires some imagination to have fun with fashion in ways that adhere to a ‘less is more’ skin policy. Let’s celebrate diversity through integration and acceptance, allowing everyone to be who they want to be. We’ve got you covered.