The 100% Linen Dress: £30
Shockingly Chic
Don’t look so surprised! Get the best of both worlds with premium pieces at Primark prices.
Minimalist 100% linen. Head-to-toe tailoring. Modern silhouettes. This spring, we’re bringing our most elevated pieces together in one curated, 10-look edit, with every piece £30 or less. Chic shouldn’t be shocking. But great value like this always is.
Shockingly Chic combines fashion-forward, coordinated, contemporary looks and 100% linen statement pieces from The Primark Edit, with prices starting from £6.
Love the looks from the TV advert? In-store, you’ll spot them as fully styled outfits ready and waiting to be snapped up. From pendants and parachute trousers to bangles and blouses, when it comes to minimal-effort, maximum-impact looks, we’ve done all the hard work for you.
Keep scrolling to shop the looks.
Our 100% linen pieces
The 100% Linen Waistcoat & 100% Linen Skirt: £26
The 100% Linen Wrap Top & 100% Linen Barrel Trousers: £24
The statement slip dress
Satin Slip Dress: £18
The chic shirt and short duo
Textured Chenille Long Sleeve Shirt & Pleated Bermuda Shorts: £14 / £16
The parachute two-piece
Parachute Top & Parachute Trousers: £12 / £14