c2c jeans

Sustainable Fashion

Our Most Sustainably Made Denim

As part of our journey to becoming a more sustainable business, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

Jun 9 · 2 min read

Our Most Sustainably Made Denim

Low on environmental impact but big on style, our 100% organic cotton women’s mom jeans are Cradle to Cradle Certified® Gold. Available in our full size range and coming in classic blue or tonal ecru, there’s a pair to suit every shape and style. Offering a flattering high waist fit with tapered legs, mom jeans are perfect for pairing with summer’s must-have cropped tops or tucked in tees. Ripped details made for a laidback look, simply pair with this season’s trending chunky sandals and you’re set.

What does Cradle to Cradle Certified® Gold mean?

is a globally recognised measure of safer, more sustainable products made for the circular economy.

  • Material Health.

Ensuring materials are safe for both people and the planet.

  • Material Reutilisation.

Designing and making product in a way that helps eliminate waste and ensures that materials can be reused to help create a circular economy.

  • Renewable Energy and Carbon Management.

Producing product using renewable energy, helping to protect the planet and climate, by reducing and eliminating greenhouse gases.

  • Water Stewardship.

Ensuring water is recognised as a valuable resource, safeguarding it for communities so that clean water is available for people and planet.

  • Social Fairness.

Supporting to create safe and fair working practices in the supply and manufacture of product.

Made to last, using sustainably sourced materials, our mom jeans offer a wardrobe staple that can be repurposed and recycled. By achieving Gold level Cradle to Cradle Certified® we can offer affordable, on-trend denim for everyone while reducing the environmental footprint of our products.

c2c denim

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