Inspiration

Style-inspo, celeb interviews, and new-season looks… yup, our Features have got you covered for all your lifestyle and fashion wants. Whether you need some ideas for that holiday wardrobe, are looking for suit-style for your next meeting or, are preparing to deck the kids’ bedrooms out, look no further for home, fashion and make-up inspo that will get your creative juices flowing! You’ll also find inspiring interviews and uplifting features, perfect for those lunchtime and commute reads.

Fashion Trends

Denim Upgrade

Shopping for the wardrobe staple is notoriously challenging so, as part of our Primark Cares initiative, we’ve curated a collection of classic cuts that suit every shape and style — and, crucially, will last you for years.

byBex Gillam

Aug 2 · 2 min read

Fashion Trends

Star Wars: The Rise Of Skywalker

Our new Star Wars collection has just landed from a galaxy far, far away… and it’s filled with an intergalactic range of crew neck jumpers and causal tees.

byTamera Heron

Nov 25 · 2 min read

Fashion Trends

New Season Prep

Get ahead of the rush and snap up your new season wardrobe wins now with our latest collection.

byJodie Spragg

Aug 29

Family Time

Kids Summer-Ready Swimwear

Sprucing up their swimwear stash or kitting out the whole crew for THAT co-ordinated poolside pic? we’ve got everything you’ll need.

byKerry Martin

May 9 · 6 min read

Styling And Outfits

Cold-Weather Winners

We’ve had little reason to leave the house this year but with the festive season in sight there’s no better excuse to get dressed up, whatever your plans may be.

byJodie Spragg

Nov 23 · 2 min read

Styling And Outfits

Colour Pop Lingerie Sets

If your lingerie selection is made up mostly of boring basics in blacks, whites and nudes then our new range of colourful and covetable bra and brief sets are exactly what you need to brighten up your drawer and your day.

byJodie Spragg

Mar 16 · 2 min read

Skincare And Makeup

Lip Care Top Tips

Half of our faces may be hidden under masks, but that doesn't mean our lips don't deserve some TLC. Give your poor pouters a break from the effects of winter weather, and leave them soft and luscious with a little help from our lip care guide.

byTamera Heron

Mar 1 · 3 min read

Occasions

Christmas Morning Cosiness from £12

Snuggle season is upon us but let’s face it, your normal pyjamas just won’t cut it for the festive period. Get in the spirit with our range of comfy mens and womens Christmas pyjama sets. Scroll to see more…

byJodie Spragg

Nov 8 · 2 min read

Occasions

Festive Fun

It’s time to start getting in the festive spirit if you haven’t already! Embrace spending the holidays at home with a little help from our range of Christmas goodies.

byJodie Spragg

Dec 7 · 2 min read

Styling And Outfits

Kids Activewear

This year we’re putting family fitness first, and our latest activewear range will give your kids the extra motivation needed to get outdoors and moving!

byTamera Heron

Jan 4 · 2 min read

Fashion Trends

Gaming Garms From £6

Calling all headset heroes! Co-ordinate your crew’s visit to your local Primark store to secure pieces from our latest gaming clothing collection full of everyday essentials inspired by your favourite consoles and characters.

byKerry Martin

Oct 25 · 2 min read

Styling And Outfits

Parenthood

Becoming a parent is no doubt life-changing, but you don’t need to change your sense of style with our 44-piece Parenthood collection. A permanent new collection for expectant and new parents containing everything you’ll need to see you through pregnancy and beyond in comfort.

byJodie Spragg

Jan 4 · 4 min read

The Lowdown

Hello 2021!

As a tough year ends and a new one begins, we invite you to look forward to 2021 with a fresh new mindset and hope for the year ahead. Let’s support each other with kind words, big smiles and of course clean hands!

byTamera Heron

Jan 4 · 2 min read

Styling And Outfits

Splash-Worthy Swimwear

Summertime is when some of the best memories with your kids are made. Splashing in the sea, picnics on the beach and games in the pool. So, pick up our vibrant swimwear, take pictures and make memories that’ll last a lifetime.

byTamera Heron

Mar 9 · 2 min read

Skincare And Makeup

Holiday Opulence from £3

Post-pandemic beauty gets a glow-up with our latest collection of luxurious make-up and accessories. Scroll to see more…

byBex Gillam

Oct 11 · 2 min read

Interior Design

Modern Opulence

Prep your home for a cosy but opulent season of staying in and socialising indoors with our range of home décor and accessories in a rich jewel toned colour palette.

byJodie Spragg

Oct 6 · 2 min read

Fashion Trends

Kem’s 2021 Collection

Menswear fans, the time has come. Kem’s latest collection is here to solve your wardrobe woes and provide you with endless outfit options.

byTamera Heron

May 31 · 2 min read

Fashion Trends

Trending Now: Mustard Nightwear

As the nights draw in we’ll be spending as much time as possible in our PJ’s. Our latest nightwear and lingerie collection will ensure you look and feel just as fabulous in the night time as you do in the day. Mix and match our satin sleepwear to suit and don’t forget to replenish your underwear drawer with our lovely lingerie…

byJodie Spragg

Nov 11

Fashion Trends

Pastel Colour Trend Spring Outfits

Pastels are making a big comeback, and we think these soft shades make for the perfect Spring outfit look! So, prep your wardrobe for spring with our collection of pastel coloured pieces. Need some outfit inspo? Read on to discover how to add this season's soft sugary shades into your wardrobe.

byJodie Spragg

Mar 2 · 2 min read

Click and Collect

Our Naruto Kids Collection

Keep scrolling for our click and collect exclusive kidswear range of elevated essentials inspired by infamous ninja Naruto!

Nov 14 · 3 min read

Fashion Trends

MFW Mens: Trending Jackets

Finesse your jacket game with some inspiration from our top street style picks from men’s Milan men’s Fashion Week.

byTamera Heron

Jan 20 · 2 min read

Sustainable Fashion

As seen in Grazia: Laura Whitmore

Scroll to see our new Primark Cares ambassador, television presenter and sustainable style lover Laura Whitmore as she models the latest denim from our Primark Cares collection in Grazia magazine.

byJodie Spragg

Nov 9 · 3 min read

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