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Inspiration

Style-inspo, celeb interviews, and new-season looks… yup, our Features have got you covered for all your lifestyle and fashion wants. Whether you need some ideas for that holiday wardrobe, are looking for suit-style for your next meeting or, are preparing to deck the kids’ bedrooms out, look no further for home, fashion and make-up inspo that will get your creative juices flowing! You’ll also find inspiring interviews and uplifting features, perfect for those lunchtime and commute reads.

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Sitting Down With ‘The Stronghold’

The Lowdown

Sitting Down With ‘The Stronghold’

Ahead of the launch of our new collection with LA workwear brand The Stronghold, we sat down with founder Michael Paradise to chat about the brand’s deep-rooted heritage and what we can expect from the range.

Aug 23

Re-opening Our Stores– What To Expect?

The Lowdown

Re-opening Our Stores– What To Expect?

Primark re-opens on 15 June in England, 18 June in Northern Ireland, 26 June in Wales and 29 June in Scotland: same great products, with employee and customer safety the highest priority

May 15

Saffy B X Primark

Interior Design

Saffy B X Primark

The wait is over, our third collection with Saffron Barker is landing in stores soon, ready, set, shop! Get prepped to fill your baskets because our collab is packed with must-have homeware and travel essentials, all hitting the shelves from the week of July 8th. Already spotted your faves? We’ve a long list already. Check out the full store list below and use our handy store locator to find your closest, the race is on!

Jun 20

Primarkmeets Duck & Dry xpress

Fashion Trends

Primarkmeets Duck & Dry xpress

Renowned for their bouncy blow dry’s, trendy interior and buzzy atmosphere, Duck & Dry, founded by Yulia Rorstrom, has captured the hearts and hair-dos of London’s pamper-istas.

Apr 9

Statement Earrings from £1.50

Styling And Outfits

Statement Earrings from £1.50

We might not have a party season in the traditional sense but whether you’re spending the new year at home with loved ones or seeing them virtually via video chat you can add a little sparkle to your winter look easily with a statement earring.

Dec 23

Modern Classics

Fashion Trends

Modern Classics

Discover the latest drop of The Edit. Our collection of elevated staples, offering luxe must-haves at purse-friendly price points.

Mar 28

Hiking in Style

Styling And Outfits

Hiking in Style

Functional and fashionable.

Feb 2

Essential School Supplies

Styling And Outfits

Essential School Supplies

We know that there’s always one more thing that your little one ‘neeeeds’ for their first day back. But don’t just take their word for it, scroll down for some of our must-have school accessories that you’ll both approve of.

Jul 19

Repreve Our Ocean® Jeans

Sustainable Fashion

Repreve Our Ocean® Jeans

We’ve partnered with REPREVE Our Ocean® to create a new staple skinny jean, made from plastic bottles collected from shorelines. Read on to find out more…

Jun 21

Bridal party pyjamas for your wedding night

Styling And Outfits

Bridal party pyjamas for your wedding night

Don't forget to add satin pj sets and lingerie to your wedding night must-haves! Our beautiful new collection is perfect for brides and bridesmaids.

Mar 25

10 Kids Summer Wardrobes Must-Haves

Styling And Outfits

10 Kids Summer Wardrobes Must-Haves

Summer styling should be easy breezy, filled with colours, fun prints and comfortable clothing so your kids can run free and splash around. Make sure your little one’s summer gets off to a fashionable start with all their sunny day essentials ready and waiting in their wardrobes. Scroll down to check out our essential checklist for the season.

Jun 29

Lunar Beauty

Skincare And Makeup

Lunar Beauty

Discover our new-in range of cosmic inspired beauty must-haves including haircare and bodycare with added sparkle.

Feb 7

Grunge Girls

Fashion Trends

Grunge Girls

Call the 90’s and tell them grunge is back and better than ever. We’ve combined autumnal country florals, with the deep tones of classic grunge culture, for a catwalk-worthy collection that’s easily tailored to individual styles.

Aug 12

Press Play On Summer

Styling And Outfits

Press Play On Summer

We can’t wait to welcome you into our stores and celebrate the return to shopping IRL! Nothing beats real-life rail browsing and snapping up an unexpected bargain and we’ve got everything you’ll need to get the whole family summer ready instore.

Apr 12

Women’s Jersey Clothes

Styling And Outfits

Women’s Jersey Clothes

Our new jersey collection has landed, so we’ve put together our pick of the most versatile items that you should stock up on! . . With a variety of styles and prints, it’s super easy to find the perfect fit!

Apr 15

2021 Interior trends

Interior Design

2021 Interior trends

From new textures, to continued favourites, get ahead of 2021’s top interior trends and start planning your home makeovers for the year.

Feb 8

Christmas Eve Box Ideas

Gift Ideas

Christmas Eve Box Ideas

Build your own Christmas Eve boxes for your little ones this year! From pyjamas, slippers and dressing gowns to pre-prepared boxes for those last minute panics, we’ve got you covered.

Nov 22

Monica Geller Outfits

Celebrity Styles

Monica Geller Outfits

Get that 90s look with a classic Monica Geller outfit! From ripped mom jeans to cute 90s t-shirts, get some inspo from this beloved Friends character!

Apr 16

New Season Denim Styles

Styling And Outfits

New Season Denim Styles

It’s time to reinvent the wheel when it comes to your denim go-to’s this spring/summer. Opt for denim skirts, dresses, printed and colourful denim over your go-to staple jeans for a fresh take on warm weather denim.

Apr 6

How To Celebrate Your Birthday In Isolation

Wellness

How To Celebrate Your Birthday In Isolation

Celebrations and social distancing don’t exactly go hand in hand and unless you’ve unofficially decided to ‘postpone’ your date of birth it’s likely that many spring/summer babies will be spending their big day in quarantine. Even if you hate making a fuss of your birthday at the best of times spending it in isolation is far from ideal but read on for our tips on how to make your Covid-19 birthday celebrations a little more bearable…

Apr 14

Pretty As A Picnic

Styling And Outfits

Pretty As A Picnic

With that year-long suspended animation (hopefully) coming to a close, our new collection is a crash course in what to wear as restrictions ease.

Jun 7

Kem X Primark 2022

Fashion Trends

Kem X Primark 2022

Kem is back with his latest Primark range of luxe-looking menswear pieces to mirror his evolving style. Keep scrolling…

Feb 14

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