Big news, Manhattan!
Before Primark’s iconic Herald Square flagship opens in Spring 2026, we’re unveiling the Primark Studio—an immersive NoHo space that’s your VIP pass into our trendsetting world of bold fashion, amazing prices, and exclusive experiences. This is your chance to experience Primark up close — the style you love, the value you expect, and the fun you didn’t see coming.
When: Saturday 1/24, Friday 1/30, Saturday 1/31, Sunday 2/1
11am-5pm
Where: 55 Great Jones Street
What:
Personal Color Analysis: Discover your signature palette to elevate your style game.
Trendsetting Café: Sip on curated drinks in a space dripping with Insta-worthy aesthetics.
Photo Moments: Capture your glow-up with bold, shareable backdrops.
Live Entertainment with DJ Taela Naomi
First come, first served—don’t sleep on this! Step into Primark’s world and see why we’re the ultimate fashion disruptor.
Craving more? Find your nearest store at Primark.com
What’s next?
From thoughtful interiors that bring to life the world of Primark, to curated product collections, and exclusive experiences, Primark Studio sets the stage for a new era of affordable fashion in one of the world’s most dynamic retail cities. The space will be programmed with various events monthly from November until the flagship store opening in Spring of 2026. Check back here for details on our next event. Entry is free, but please let us know if you’ll be stopping by. RSVP here