Person wearing white patterned pyjamas surrounded by breakfast-themed homeware including plates, bowls and ornaments.

Fashion Trends

Crumbs & cosies

Keep scrolling and take these trending sweet treats from your social feed to your IRL Sunday morning, pronto!

Browse collection

Our sweetest trend yet has landed just in time to upgrade your cosy season! Inspired by all your favourite feel-good indulgences, our brunch-themed ceramics, breakfast-print pyjamas and accessories help bring a freshly-baked warmth to your everyday routine.

Breakfast pyjamas

If you haven’t heard already, our nightwear has officially joined the brunch club! Designed to romanticise your morning routine (or help you hide under the duvet for ‘five more minutes’), our viral food-themed pyjamas feature dreamy prints and pastel fabrics so snug that you may consider cancelling plans… You’re spoilt for choice with plenty of sweet or savoury designs to pick from, think cupcakes and matcha, or pasta and sushi prints. The newest addition to the menu? Our matching fleece robes, perfect for slow starts and long lie-ins.

Breakfast ceramics

Bring the café aesthetic home with our themed ceramics, bedding and throws! Our detailed mugs, butter dishes and quirky plates make everything feel like a sweet treat, turning your kitchen into the breakfast spot everyone wants an invite to. Guaranteed to boost your mood and your countertop, grab yours while stocks lasts!

Breakfast-themed accessories

The cherry on top of our sweet-treat styles? The coordinating accessories! Think matching makeup bags to keep your beauty bits organised (and on theme!) and fruit print socks.

Snap, tag and share your little treats using #Primania or @Primark for a chance to be featured online.