Kem Summer

Fashion Trends

Kem’s Summer Edit

Summer is officially on the horizon! Give your wardrobe a fresh update by shopping our latest collection with TV personality Kem Cetinay.

Apr 17 · 4 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

With lighter evenings and sunnier days upon us, there’s no doubt you will need a fresh set of outfits to go with your busy summer schedule. From lightweight holiday shirts to fresh summer suits, scroll down to view our latest collection with TV Presenter Kem Cetinay who has the must-have staples your wardrobe needs right now.


Kem Ecru Shacket, Kem White T-Shirt, Kem Ecru Shorts

Kem’s Summer Shirts

Nothing screams ‘heatwave-ready’ more than a lightweight short sleeve shirt and Kem’s range is set to turn up the heat on your capsule wardrobe. Designed with a slim fit silhouette in light easy-to-wear shades, there’s no better way to smarten up your sunny day looks. From sightseeing in the city to dining with a sunset view, our collection has got you covered for every summer set-up. Holiday mode? On.


Kem Purple Print Button Up Shirt, Kem Lilac Lounge Shorts


Kem Purple Print Button Up Shirt, Kem Lilac Lounge Shorts

Looking to add some spice to your look? Opt for our range of printed shirts this sunny season. Set to serve some serious self-esteem boosting energy, our suave shirts are a fun way to add some personal flair to your wardrobe. Complete the outfit with your go-to shorts, summer sandals and don’t forget a bucket hatyou’ll be beach-ready in no time.


Kem Geometric Button Up Shirt

Kem’s Summer Suits

Get your tie collection ready, wedding season is upon us! From classic black suits to pastel sets, Kem’s formal range has options that are suit-able for every dress code. Now, we understand that wearing a complete suit in the summer isn’t easy (sweat stains we’re looking at you), luckily, we have the antidote. Enter Kem’s linen mix suit. Made with breathable lightweight material, our linen mix suits will keep you looking hot whilst staying cool. Whether you prefer to sport a relaxed-formal look with a plain t-shirt or keep it classy with a white button down, our wallet-friendly blazer and trousers are set to elevate your summer soiree look. RSVP? Confirmed.


Kem Lilac Suit Jacke, Kem Lilac Suit Trouser, Kem White Button Up Shirt


Kem Lilac Suit Jacket, Kem Lilac Suit Trouser, Kem White Button Up Shirt

Kem’s Summer Separates

Stuck for what to wear as the weather warms? Allow Kem’s collection of summer separates help you out. From going out-out to lounging at home in the sun (garden party anyone?) on-trend basics such as our towelling polo shirt and lounge shorts are the perfect pick-me-up pieces you need for your everyday wardrobe. On those unexpected breezy weather days, reach for our lightweight shacket to throw over your shoulders. We’ve got your one-stop-shop of summer essentials sorted.


Kem Black Towelling Shirt, Kem Black Lounge Shorts

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