Model wears white bucket hat and lilac glasses

Fashion Trends

Summer Savings

Penny pinching this sunshine season? With plenty of purse-friendly must-haves and affordable staples you can save in style whatever your summer plans.

Apr 18 · 4 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Great quality at a great price? We’ve got it covered. Whether your summer schedule includes a much-needed holiday or you’re simply looking to stock up on hot-weather wardrobe essentials for your ever-growing little ones, we’ve got everything you’re looking for and more! The best bit, you can stick to your shopping budget and still snap up the latest trends for you, them and the home thanks to our affordable collections of trending pieces.

Find out more about how Irish people are spending their money and living their lives today by checking out the Penneys Pulse of the Nation report. This new report shines a light on consumer spending and behaviour in Ireland and reflects what we see through our 37 stores right across the country every day. It also takes a look at the hottest trends in our stores right now and what products customers are treating themselves to, alongside picking their essential Penneys must have items.

Little Luxuries from €1.50

Sometimes the smallest of Penneys purchases is enough to brighten up your day. Whether it’s a pick-me-up for your make-up bag or the tools you need to get salon-worthy results at home, our range of beauty products is the perfect place to find purse-pleasing cosmetics, ‘as seen on social’ must-haves and more.


Mini-Me Essentials from €2

Got little ones that seem to be growing a lightening speed? Don’t worry – you can keep them kitted out in fresh staples and the latest trends thanks to our great value kidswear range.


Easy Interior Updates from €1

Socialise in the sunshine and save on spending by hosting in your own home (or garden) this summer. Renting but still want your spaces to shine? Fret not, we’ve got savvy tableware, wish list worthy wall art and cult home accessories that’ll have you repeating ‘Thanks Hun, Penneys’ to your guests.


Suitcase Staples from €1.30

Consider us your one-stop holiday shop. Whether you’ve blown your budget on a faraway destination or are sticking to staycations this year, we’ve got the sunnies, sandals and swimwear you need to make a splash.


Penneys Pyjamas from €4

Self-care shouldn’t take a side-step when you’re saving money and snapping up a new set of summer pyjamas is an easy way to treat yourself this season. Our adorable floral printed pjs and sultry satin sets take the spotlight for slumber parties and snoozing this summer.


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