Smart styles for kids
Shop impeccably smart and impossibly cute mini-me styles for upcoming special occasions and beyond.
When it comes to special occasions, dressing your little one in the perfect outfit is just as important as choosing your own. Dress them to impress with our range of dapper suits, elegant dresses and charming accessories for kids and babies — perfect for weddings, christenings or birthdays.
Bridesmaid & occasion dresses
A smart occasion dress that doubles as a party dress is an essential in every child’s wardrobe. Snap up our pink tulle dress or a white lace option for the ultimate ethereal and elegant pieces for your little angel. All available at great value prices, you’ll be thanking the heavens when those last-minute RSVPs arrive! Add bridesmaid and spring-inspired accessories, like our satin-look ballet flats and floral hair accessories to elevate the look.
Kids suits & shirts
There’s no age restriction on dapper dressing, so we’ve designed a budget-friendly range of perfect tailoring for your tiny tots. Get them suited and booted for less, with our kids navy, blue or neutral two-piece suits. Team with one of our button-down Oxford shirts, for a look to suit any occasion and budget. For summer wedding suit inspiration, we think our kids tailored shorts option is a worthy winner for every aisle. Effortlessly navigate any sibling styling squabbles by giving them the option to co-ordinate with the matching suit shorts or trousers, suit jacket or bow tie.
Baby occasion outfits
For those experiencing a formal dressing first, it’s all about wearability. We know that your tiniest tots grow up fast, so considering cost per wear is essential. Sticking to classic, neutral occasion wear pieces is a great way to cover all bases (and RSVPs). More adorable than ever before, our super soft newborn shirt and braces sets promises chic comfortability AND cuteness.
For smarter soirees or spring celebrations, our newborn broderie anglaise occasion dress and bloomer set creates the foundation for an unbearably cute ensemble. Add complimentary adornments like our floral hair accessories, then finish off with any of our smartest newborn footwear styles to keep those tiny toes protected!