Denim Upgrade
Shopping for the wardrobe staple is notoriously challenging so, as part of our Primark Cares initiative, we’ve curated a collection of classic cuts that suit every shape and style — and, crucially, will last you for years.
Aug 2 · 2 min read
Jeans…the waistband may come as a bit of a shock after a year in elastic or drawstring, but not only are they infinitely wearable, they’re the obvious choice for looking presentable post- pandemic. In fact you can wear them with literally anything; an overshirt for smarter days, a simple white t-shirt off-duty… Even more denim, to create that controversial head-to-toe hit, the Canadian tuxedo.
A non-negotiable essential, they’re the cornerstone on which to build the rest of your non-confinement capsule wardrobe, whether you style with trends or more perennial pieces.
Tapered Leg Jeans
Ecru Relaxed Tapered Jean €19, Ecru T-shirt €6, White Hi Top Trainers €20
We’ve got relaxed tapered jeans that work well with our Primark Cares slim-fit vest and turn-ups for a failsafe formula that goes back decades. Revived on the runways this season, it’s a sunny weather go-to that combines comfort and style.
Straight Leg Jeans
Orange Hoodie €10, Blue Relaxed Straight Ripped Jeans €23
If straighter legs are your thing, whatever your gender, we’ve got your new favourite pair. Just finish the easy ensemble with a pair of tube socks, high tops and a hoodie or long- sleeved tee. Borrowing from the boys? Take cues from the Insta-crowd and complete the look with an oversized shirt or cropped cardigan and white sneakers.
Give your OG indigo pair the day off and achieve a low-key yet luxe summer outfit with an ecru jersey and jeans… Can’t beat those neutral tones for boss looks on a budget. After a sartorial hiatus, jeans have their essentials status back — and boy, they’ve earned it.