Our BWT Alpine Formula One Team collection
A new trend is entering our wardrobes at full speed, fuelled by motorsport designs with an urban edge. Scroll down for more.
There’s no denying that the motorsport aesthetic is taking over the fashion world. Gone are the days when vibrant, graphic racing uniforms were reserved for the track. Now, celebrities, models and influencers are embracing the look in their everyday styling, and it shows no signs of slowing down...
With the warmer weather (finally!) on the horizon, it’s the perfect chance to try out the trend. Racing jackets, jerseys, hoodies — we’ve got it all. Let us show you how you can weave them into your wardrobe with our new adults and kids BWT Alpine Formula One Team collection.
How to style a racing jacket
The standout piece driving the motorsport trend? A racing jacket. A sportier take on the classic leather jacket, it features stripes, racing motifs and colourblock designs that add an eye-catching finish to off-duty outfits. In the early 2000s, they were often styled with slim silhouettes — think faux-leather trousers and a fitted T-shirt. While that Y2K look remains popular, today’s love affair with looser silhouettes gives this jacket a modern edge. Case in point: our BWT Alpine Formula One Team options. With a funnel neck and cuffed hems, we’ve been teaming them with baggy jeans and chunky trainers lately, but cargo trousers work just as well. The styling possibilities are endless!
BWT Alpine Formula One Team jerseys
Once the domain of sports fans, jerseys have evolved into a pop-culture essential, earning their place as a true wardrobe icon. Crafted with breathable mesh fabric, they’re a warm-weather staple that delivers a sporty-chic twist to your casual ‘jeans and a nice top’ outfits. The secret to styling? It’s all in the accessories. Layer on chunky jewellery, a cap and a crossbody bag to turn heads trackside this F1 season. But be quick! You’ll have to race to snap these up…
BWT Alpine Formula One Team hoodies
Planning to spend your Grand Prix weekends cheering from the sofa? Let you and your mini-me do so in effortlessly good style with new BWT Alpine Formula One Team hoodies and sweatshirts. This range ticks all the boxes for being the top contenders in your wardrobe refresh. Heavyweight? Check. Comfortable? Check. Complete with eye-catching graphics? Check, check and check! Trust us, once you put them on, you’ll never want to take them off!