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#PrimarkMeets 3INA

Renowned for their vegan, paraben free and made in Europe products, international beauty brand 3INA likes to challenge the one-size-fits-all definition of beauty, and we salute them for it, so much so we’ve created a collection with them! Ahead of the 3INA x Primark collection landing in store, we grabbed a cuppa with them to chat all things beauty, what they stand for as a brand, and their fave products from the range. Scroll down to read our exclusive interview.

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For any of our customers who are yet to discover 3INA, can you tell us what your brand stands for, and what they can expect from you?

3INA was created to give a generation that was tired of unattainable beauty standards a vision to challenge that ‘one‐size‐fits‐all’ definition of beauty. We believe that the beauty should be REAL, HONEST and FUN. So 3INA is all about the colour, self‐expression and playfulness. That’s why we provide high‐quality and honestly priced products so anyone can experiment with colour and play with make up without any rules or borders. We see this approach as a global movement that we call #3INAMovement

3INA products are vegan, paraben free and made in Europe – three amazing USPs. Tell us why these values are so important to you and your brand?

Standing for real beauty is not just a trendy statement for us. Offering high pigmented, easy to apply products is not enough, that´s why all of our range is paraben free and made in Europe. And on top of that, all of the 3INA x Primark collection is vegan. It´s crucial for us that we don’t have to compromise between quality and value.

What excited you most about collaborating with Primark?

A possibility to collaborate with a brand that shares the same values as 3INA was very exciting for us. And a global brand, like Primark, that offers superior quality, cruelty free products, at affordable prices so more people can have fun experimenting with make up sounded like the perfect partner for 3INA.

How long did the collection take to come together, and what was the process?

From the first meeting with the Primark team, to the launch date was a full year, with the product production process lasting around six months. It was a fun and challenging time, but we definitely enjoyed working through the process together for this special collection that we feel so excited about.

What does the 3INA x Primark collection have in store for our customers?

Colour and inclusivity are the pillars of this collection. Everyone can find something special within this collection to realise their make up ideas. And, as the range was formulated to suit a wide variety of skin tones, there’s no need to worry about struggling to find your shade.

Which 3INA x Primark product does everyone just have to try?

In this collection there are some must-have products, such as Cream Eyeshadow that offers that wow‐factor to your eyes, Longwear Lipstick which is the ultimate liquid lipstick, Fixing Spray that helps your make up last so much longer, and is just perfect to refresh the face during the long day… There are so many! You should try everything, in the end 3INA is about playing and experimenting with make up.

Tough question, but do you have a fave product from the range?

This is a tough one indeed, but if we have to choose, we´d go for; Cream Eyeshadow - for the intense pigments and fast‐drying formula that gives that extra energy to your eyes. Longwear Lipstick - as it´s just so easy to use and we can´t live without it´s mess‐free formula and silky matte finish that stays put 3‐in‐1 Foundation- is a perfect shortcut to a flawless skin as it primes, conceals and covers in one easy step, so your skin is ready in seconds for whatever you should face during the day.

Which three items from the 3INA x Primark collection will you be carrying around in your handbag?

The Sculpting Face Palette is a must-have for your hand bag. It comes in six shades and is all you need for a quick retouch whether you need to contour, highlight or just add some blush to your cheekbones. And it´s just perfect to take your look from day to night. The Fixing Spray is great to refresh your face and make up during the day. And of course, Longwear Lipstick is an everyday essential, so you can easily add that vivid colour that won´t budge from your lips.

And which three items will you be keeping in your desk drawer for pre‐meeting touch ups?

For desk to meeting touch ups it has to be the Definition Mascara and 3‐in1 Foundation to make sure your skin is flawless in a flash, and your eyelashes are on point.

What three make up trends should we all be coveting this summer, and which products do we need to create them?

Bright eyes are going to be a big thing this season and a great opportunity to experiment. For a bold eyeshadow look we recommend teaming Cream Eyeshadow with a graphic eyeliner. You can either apply the eyeshadow it all over the eyelid with your finger tips, or using a brush, then create minimalist graphic shapes using the eyeliner brush. If you’re looking for something new, try a glossy look by adding the wet finish to your eyelids and lips with Lips & Eye Gloss. Another easy way to standout this summer is to add a splash of colour to your lips that will last for hours with, of course, Longwear Lipstick.

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Tamera Author
Tamera
Style Editor
29/04/2019