In serious need of style-inspo for an upcoming event? Or maybe you’re planning a complete wardrobe overhaul? Whatever your new-fashion wants, we’ve got you covered with our simmering new shoots and all the latest trends for the upcoming season. Scroll through our latest collections to plan that weekend-break wardrobe, and get ready to let the good times roll. You’ll also find interviews with inspiring people in our #PrimarkMeets series, as well as other super-cool features – perfect for those ten-min coffee break reads. Sorted.
Laidback summer looks
‘I only came in for socks’
Summer wardrobe staples
Matching sets for the season ahead
Get ready, our Anime collection has arrived!
Be forever colourful
Summer’s looking red hot!
Want the inside scoop? Read on...
Celebrate in style
Out, about and looking good
Lounge lizards at the ready
Make a splash this summer
Airport chic outfits
Kem lets us in on his hair and skincare tips
Kem answers our quick-fire questions!
What makes a person beautiful?
Stand out from the crowd
Simple doesn't have to mean stale
Primark's first in-store barbers