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Setting The Tone

Tonal dressing is having a major moment and we’ve got all of the pieces you’ll need to nail the trend. A simple way to look put together and polished this season, sporting one hue from head to toe takes the confusion out of colour co-ordinating, making getting dressed a breeze! Pull together pieces of a similar colour, in different shades, our go-to’s are camel, ecru and grey.

aysha sow  primark
Grey jumper €12, co-ord skirt €16

50 Years of Primark

We’re celebrating 50 years of Primark, so to mark the occasion we asked some of our favourite influencers to be the stars of this campaign. See if you can spot a familiar face in the windows of your local Primark store too!

aysha sow primark
Grey knit jumper €12, Grey knit skirt €16
aysha sow primark
Check jacket $32, Check trouser $18, turtle neck jumper $10

Must Have Pieces

Tailoring is key, slip a similar toned tee under our brown check suit for a staple look and swap it for a silky cami to swiftly take you from work to ‘werk’. You can easily add another dimension to your ‘fit by incorporating patterns and prints from the same colour palette or introducing new textures. Commit to the trend by pairing your get up with accessories of the same shade or break up block colour with stylish statement choices. We’re obsessed hair accessories too, embellished clips and slides are perfect for perking up your ‘do.

primark influencer group
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Jodie Spragg
Jodie Spragg
Style Editor
09/09/2019