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Jodie Jones .






Tara O'Farrell Tutorial

Have you heard? PS…Pro, our brand-new, premium beauty range, has launched in stores, and has already found its way to the well-equipped make-up bags of beauty bloggers everywhere! That's right, the sleek collection's hot products, cult buys, and must-haves are clearly having a massive impact, and we are loving the creativity it's inspiring. 

This week, we caught up with make-up guru, Tara O’Farrell. Our girl is a renowned artist, except her tools are more like stippling brushes and contour palettes, than paintbrushes and artist palettes.





Using exclusively PS… Pro products, Tara has created the perfect day look, with our Pro range – think soft, natural, and easy to replicate. Watch the professional work her magic below, and don’t forget to read our exclusive Q&A for Tara’s take on PS… Pro and more. From inspirations, to favourite products, and the beauty industry myths she'd like to demystify, we've got the complete low-down. Now sit up, listen, and take note!

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Recreate Tara's look with...

PS... Pro illuminating primer

PS... Pro longwear foundation, in warm beige

PS... Pro CC concealer palette

PS... Pro finishing powder

PS... Pro contour and sculpt palette

PS... Pro lipstick, in iconic nude

PS... Pro lip liner, in ultimate nude
PS... Pro liquid lipstick, in 02

PS... Pro high definition mascara

Primark PS Pro Make-Up

What are your top three items from the collection, and why?

The illuminating primer, as it is the perfect base for dewy skin. The translucent powder, as it is super light and keeps your make up in place. And the foundation, as it gives the skin an amazing coverage without looking heavy.

What do you think of the P.S. Pro packaging?

The packaging looks very classic and premium, I was really impressed by it.

What are your top tips for taking a beauty look from day-to-night? 

A pop of colour on the lips is the quickest way to transform your look from day to night. Black kohl liner along the waterline is another great way of darkening up the eyes and giving them more of a night time feel.

Which beauty product could you not live without, and why?

Liquid highlighter as its the quickest way to make your skin long younger.

What’s your favourite make-up trend for SS16?

Bronzed goddess is always a safe trend to follow in the summer months. It suits every colouring and skin tone, and can be so soft and effortless.

And what trends are you looking forward to for AW16?

The biggest trend for AW16 is deep and dark lips, the more daring the better.

Who’s your biggest beauty inspiration, and why?

My mum is my biggest beauty inspiration and is definitely the reason I take such pride in my appearance. She always looks immaculately groomed. She doesn't wear a lot of make up, just enough to show off her gorgeous features. 

What’s the biggest make-up misconception you’re keen to eradicate?

A lot of girls do use make up as a mask, which totally takes away from their own natural beauty. For example, lots of girls ask me to hide their freckles, I absolutely love freckles and think they are so youthful.

What do you love most about make-up?

Make up is a powerful thing- it can totally change a person's mood. I love nothing more than turning a mirror around, showing a client their make-up, and watching their face light up.

Primark PS Pro Make-Up


Introducing: PS... Pro

Meet our brand new range of cult beauty buys!

Primark Beauty Make-Up Brushes


Beauty brushes 101

Do you know your stippling from your kabuki?

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Jodie Jones .







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