90s Beauty Nostalgia...
To kick off AW17 at Primark HQ, we're doing things a little differently. Queue 'My Generation', a concept that ignores the constraints of ages, demographics, stereotypes and embodies everything we stand for. The concept is simple: if you're part of the Primark fam, you're in My Generation! In honour of this, our assistant beauty editor Louise, looks back down make-up memory lane. Millennials, prepare for a major throwback!
Y’know the drill, classic noughties gal busy snapping up Tammy Girl sale rail specials, bandanas, and a Woolworths pencil case to stash smelly gel pens in. If I wasn't head first in a Jacqueline Wilson book, I was probably devising a plan to bag the part of Ginny Weasley, because surely they’re going to make it into a film?! (yes, I’m that old.) My daily muttering of 'oh just a few years ago' always leads to the realisation that 1997 was actually TWO.WHOLE.DECADES ago. With that in mind…now is the perfect time to reflect on the years that made us who we are.
I like to think I had five sassy surrogates growing up, who taught me the importance of girl power, friendship, and that a little confidence will get us anywhere…the 90s were a ball! Probably because I grew up pre-internet and had the Spice Girls as my mentors, I’ve never been scared to try new things, push the boundaries with my fashion, and experiment with make-up. Geri is solely to blame for my on-going love affair with an outrageously bold lip and a strong pair of brows. And although looking back, the whole white eyeshadow, orange bronzing beads, and blingy tooth gem probs wasn't the one - it was fun, and it was fearless!
Without a camera phone, embarrassing antics couldn’t go viral in 0.5 seconds. No morning-after Snapchat regret or live Insta story from the kebab shop at 2am. You could experiment, be different, and even if it fell flat, it wouldn’t haunt you for the rest of your life. Something the ‘oh-my-gawd-my-life-is-over’ teen in me will forever be grateful for.
We thought there was an actual bug ready to take down the world when we hit the year 2000 for crying out loud! Our innocence meant that we embraced everything that came our way, with a HELL YEAH attitude, and we cared way less about what other people thought. Looking back (maybe through rose-tinted glasses, granted) it’s made me long to be as light-hearted and carefree as I was back then.
So, if I want to wear my Saturday night contour on a Tuesday morning, why not? And if I can’t be bothered to put lippie on, that’s fine too. But more than anything, I’m making a promise to get back that fearless kid that was fuelled by the Spice Girls, (and Turkey Twizlers) and I’m going to force myself to try new things. You with me friends?
So thank you Sporty, Ginger, Baby, Scary, and Posh…us millennials owe you a lot!