Q&A with Gabbie!
A fan and friend of Primark, we were thrilled to hear the announcement of Gabriella's second collaboration. After last year's super dreamy range, we were desperate for more kitty goodness to dress our bedroom, living room... any room we could fit it in! This Autumn, Gabbie is back, collaborating with our team to release a perfect collection of homeware and stationery (you heard it right), that you've no doubt obsessed over already right here. We squeezed some time into Gabbie's busy schedule to discuss all things Primark (and Nellie of course), and hear all about the process of creating the latest range. Here's what went down when we Q&A'd with the VelvetGh0st, Gabriella. Oh, and if you weren't already planning a shopping trip, be warned, you will be now!
Welcome back Gabbie! Are you excited to be working with Primark again?
Thank you, thank you! I absolutely love interior design and homeware (you've seen the countless homeware hauls on my channel) and after the success of my older products, it's great to be putting more out there for everyone.
What can we expect from your new collection?
This time you'll be seeing lots more homeware and lots more of the things I personally love to have in my flat (fairy lights, mugs and cups, chalkboards!). Also the nightwear is so lovely too - the dressing gown is so so soft!
What was your initial inspiration this time around?
We wanted to keep the cat theme for sure (shoutout to Nelbobs for the constant inspo) and so went with the little cat face I drew in one of our initial design sessions! I made sure there were lots of little details too, like the black piping on the bedding for instance.
You’ve ventured into stationery this season, teaming up with Primarket to create the perfect school-bag stash! What inspired the decision to design deskware?
I love love love stationery myself, I know a lot of my viewers are in school, and a lot of older viewers are at work, so it just seemed perfect for everyone to have a really cute yet affordable stationery set.
How are you finding life in London since moving to the capital?
I love it! There's always so much going on, more than there is at home in Sheffield, and it's great to be in the city for the kind of work that I do!
What will you be choosing to spruce up your space?
I'll definitely be putting the smoothie cup to good use, as well as hanging the fairy lights up for a filming background. There are so many things you can do with this collection.. I'll be living in the fluffy socks in the winter!
Of course Nellie is still a huge part of the Gabriella collection, with cat motifs featured across the range! Which piece of cat purrfection is your fave?
The eye mask! I loved the eye mask last time and I'm so glad everyone else did too. I had to have the cat mask make another appearance this time around!
This range is snugglier than ever, we’re obsessed with the kitty dressing gown – how would you spend a dreamy duvet day?
Fairy lights (how many times can I squeeze those into my answers hmm!), hot chocolate in my mug, and a few good films I think. That sounds dreamy in the colder weather.
What were the most challenging aspects of designing the latest collection?
Probably making it different from the last collection. I didn't want to repeat myself but I still love the original design. I wanted to make sure there was something for everyone this time around too! Such as longer fairy lights (there we are again!), as the last were a little shorter.
How would you describe your interior style?
I love the modern Scandinavian style... A lot of monochrome with pops of colour too! I always think colour is so fun in a space.
Which is your fave Primark store for shopping homeware?
Meadowhall in Sheffield!
What is your plan of action for getting the best out of a Primark shopping spree?
Make sure you get a basket as you walk in! You're bound to pick up lots of things. Take items you're undecided on into the fitting rooms and try it on, you never know how it will look! Always look out for hidden gems, and the homeware section is a MUST!
Which item from the latest Gabriella range should every Primark shopper have in their bedroom?
The bedding, for sure!
We agree, and we'll certainly be adding that to our basket (a great top tip too!) Thanks for filling us in on everything there is to know on this season's collection. What's left to do now Primark pals? Oh yes, shopping!