Get to know Saffy B!
Having watched literally every Saffron Barker video (oops), we like to think we know our newest Primark collaborator pretty well. With her beauty tips, and hilarious food challenges, Saffy keeps us entertained on the reg’. As we prep for the release of her Primark collection, launching in store VERY soon, we figured you’d want the inside scoop on all things PrimarkxSaffy B. From design inspiration, to keepin’ cosy, scroll through for the deets on this serious snuggly collaboration…
Hey Saffy! How excited are you to be working with Primark?
SO excited, it’s a dream come true! I’ve always loved Primark, so can’t believe I’ve been given this opportunity!
What can we expect from your collection?
Cosy nights in, and a beautiful looking bedroom!
Why did you decide to focus on a homeware collection?
I’ve always been addicted to buying homeware; it’s the perfect outlet to showcase your personality and style.
How would you describe your interior style?
My style is a bit of everything really: old, new, retro, kitsch, all mixed together.
How did you feel when you saw your collection for the first time?
When I finally saw all the product together, it felt so real. I honestly thought I was going to cry, so excited and overwhelmed!
We love the lashes motif featured across the collection – it’s a perfect nod to your trademark look! What’s your favourite item from the range?
It’s seriously hard to choose, I love it all. I’m going to have to say the poncho – my viewers will see me wearing this a LOT!
Your collection is seriously snuggly, we’re obsessed with the fluffy hot water bottle. With cosy winter weather coming up (yay), how would you spend a dreamy duvet day?
Snuggled up in bed with my hot water bottle, watching The Vampire Diaries and drinking a hot chocolate out of my Saffron Barker mug!
Your neck pillow and eye mask are the cutest travel accessories for all of our trips! Do you enjoy exploring new places?
Hell yes! I love travelling the world, so these were a must for me. They’re practical accessories, but also super cute.
What’s your favourite type of Youtube video to watch?
Definitely vlogs, I’m so nosy! I also love room tours as they’re great for getting inspiration from other people.
How do you feel about being stocked internationally?
It’s crazy, I’m so excited for it! I have lots of international viewers, so it’s really cool that they’ll be able to pick up some of the range too.
The ‘Lights Camera Vlog’ slogan is fabulous! Do you have any top tips for upcoming Youtubers?
Be yourself, and be consistent – that’s the key!
Which is your fave Primark store to shop homeware from?
I visited the Edinburgh store recently and loved it!
What is your plan of action for getting the best out of a Primark shopping spree?
I have to be super strict with myself when going on a Primark shopping spree because I want to buy everything in store.
Which item from the Saffy B range should every Primark shopper have in their bedroom?
Hmm, the reversible duvet cover because it’s super cute!