#PrimarkMeets Abid Hussein
Ever wished you could spend an entire day inside your fave Primark? Well now you really can as we’re bringing three new eateries to our fabulous new Birmingham store - which also happens to be, our largest store in the world! With a Disney Café (the first ever outside of a Disney park), a Primarket café and The Mezz to look forward to, we decided to catch up with General Manager Abid Hussein, to find out what we can expect from each dining experience, and the dishes we just have to try!
The position of General Manager in our biggest store in the world is no mean feat. What does your average day look like?
Ensuring concessions are ready to open the doors and WOW every guest with our fantastic fresh food offer in three unique locations in store, and ensuring all the teams are happy and engaged.
What is it about working in Primark Birmingham that you’re most excited about?
The prestige of working with such unique concepts is really exciting tome, and the huge potential for our food company Aramark and Primark’s partnership. And then spinning guest’s perception 360 degrees of what their idea of Primark is all about.
What makes the dining experience at Primark Birmingham different to every other in the area?
The food offer in store is a full day offer, where we can capture early shoppers for breakfast and coffee in the Primarket Cafe, to the Mezz offer of healthy dairy free items, to a Full English or Vegetarian breakfast, and then being wowed by The Disney Cafe experience.
What can our customer expect from each café?
In all units I aim for great fresh food, great service and some interesting dishes to choose from.
Out of the three cafés and restaurants in store, dare we ask which your favourite is?
Probably The Mezz as this has more scope to offer an on-trend food service, and it’ll have a great buzz about it too.
Which dish does every Primark customer need to try?
Without doubt the Chicken Tikka Nachodoms! Everyone loves nachos, but I've developed a very different twist to it. Check it out!
Out with the cafes, which part of the Birmingham store are you the most excited about?
I love the Primark Disney Café, the whole guest interaction and immersion in each visit, with the kids play zones and touch screens. I cannot think of anywhere in Birmingham like this. It’s such an unique selling point for this store!
Where should we head for a quiet, chill out coffee?
My wife and daughter will be regular visitors, if I can, I will slip away and have an americano, a slice of cake, and read the newspaper in the Primarket Café with them.
And which restaurant is perfect for taking the squad on a Saturday?
It's got to be The Mezz as it has something for everyone, hand-streched fresh pizza with some funky toppings, vibrant fresh salads, burritos and some sweet treats. But The Disney cafe all day long, especially if you have a young family and want to have fun while shopping!