It’s no secret that Christmas is all about the little ones. For many, it’s the most magical time of the year. With their Santa-appreciation and Rudolph-feeding inclinations at an all time high, festive spirit won’t be hard to come by. But, to make things even better this season, we’re stepping-in to ensure your very own excitable elves are as well dressed as the Christmas tree…
This year, buy them a gift that keeps on giving and stock up your little cherubs’ wardrobes with festive fashion, party dresses, and occasion wear. Our kids’ clothing is all about seasonal longevity, meaning New Year and beyond will be as much of a well-dressed pursuit as December 25th.
Older girls & boys, 7 – 13yrs
These little characters are flourishing into fashion forwardness and beginning to adopt their own style. Help them on their way with fancy festivewear they’ll adore attracting the sartorial spotlight in.
Older girls, 7 - 13yrs, jumper €13, skirt €10, boots €17
Older boys, 7 - 13yrs, shirt €7, jeans €8, shoes €11
Gorgeous prom dresses, in tactile jacquards, will have little ones sitting pretty, while sequin-certified party frocks will quite literally let them – and their personalities – shine.
For the little lads, we’re keeping it cool with checked shirts and skinny denim. Accessories add a decidedly dapper touch, from slick trilbies to the cutest bow ties; your fashion-conscious chaps will revel in dressing with a sense of occasion.
Younger girls & boys, 18mnths – 8yrs
At this age, eclecticism isn’t just a choice; it’s a way of life. Somehow, pairing polka dots and glitter with stripes and clashing colours is the only thing that makes stylish sense.
Meanwhile the tomboy toddlers and little gents are tearing it up like only toddlers can, making durability, and hardwearing fabrics, essential. Predicaments: be gone. We have clothing for whatever activities their little minds conjure up…
Younger girls, 18mths - 8yrs, dress €12, shoes €5
Younger boys, 18mnths - 8yrs, jumper €9, shirt €9, jeans €15, shoes €11
Indulge your little ladies’ love of variety with faux fur-lined leathers, starry prints, and adorable A-line silhouettes. Team with sparkly tights and Mary Janes to finish our refined take on more-is-more.
Buying into boyswear can seem like a thankless task, especially if your little one is into boisterous activities in a big way. But even if you’re cruising along with a chilled-out Charlie, our Christmas boyswear get-up will be ideal too. Our smart-casual separates will keep him looking super cute, so whether he’s a little more laid back, or your very own mini-me-Hulk, at least he’ll be suited and booted.
Baby girls & boys, 9-12mnths – 24-36 mnths
And finally, the teeny ones you can still dress without having to deal with third-degree tantrums! Alas, they will no-doubt manage to reappropriate their finery into a food-smothered canvas, but with easy washcare and great quality behind them, our little ‘uns selection is almost baby-proof.
Baby girl, 9-12mnths – 24-36 mnths, dress €6, coat €20, shoes €8
Baby boy, 9-12mnths – 24-36 mnths, cardigan €12, shirt €7, jeans €9
When it comes to getting the kids kitted out, #BringPrimarkHome this Christmas, with a festive haul to rival Santa's very own swag bag.
Pssst! Yeah, yeah, Christmas is definitely for the kids and all that, but we have a sneaking suspicion you’ll need some new clobber yourself. Check out our exciting Christmas video and view the men’s and women’s seasonal collections below… Go on, take a look, we'll make sure Santa puts you on the 'good list'!