Sun and Games

Summer is surely the best season of the year for kids. You can actually get them out of the house in the first place, and there’s plenty to do outside! You know the drill: zoo trips, picnics, days on the beach, the list goes on! Our first drop of kidswear for summer is not just adorable, but practical too, giving you one less thing to think about when preparing for busy days out.

kids in summer

From left: Older boy wears stripe T-shirt €4, shorts €10. Younger boy wears T-shirt €3, shorts €5. Last younger girl wears dress €5.

Lightweight, fluid fabrics in simple cuts meet our pink and blue colour scheme. The trend is called ‘Summer Camp’, and aptly features some adorable retro details and prints, mixed with our trademark comfy fabrics. Cotton, jersey, denim and more give plenty of choice! And with prices starting from a sunny €3 there’s never been a more tempting time to drop in store and get those suitcases filled.

baby boy's outfit

Shirt 8, shorts €6

baby girl's outfit

Dress €8

For the littlies, we’ve got cool round-collar shirts and summer dresses. The fits are loose and comfortable, so playtime can last all day. We love the simple patterns and colours, so easy to style and wear from hotel to beach. The wave dress, with sweet embroidery detail, is so cute and perfect to style with one of our colourful sunhats and some tiny sandals!

younger girl's outfit

Frill blouse €5, shorts €6

younger boy's outfit

Polo €5, printed shorts €10

For kids aged 2 to 7, we move into T-shirts or polos for boys, and shell tops with lots of frill for girls. We’re loving the fresh prints and stripes in our key colours. Pastel blues and pinks are so refreshing on our striped polo shirt, which is a steal at €5. And our prints for blouses and dresses? Pineapples, strawberries- it’s all fresh and fruity.

older boy's outfit

Vest €3, board shorts €7

older girl's outfit

Vest €5, shorts €10, sunglasses €2.50

And finally, our older kids’ collection focuses on chilled-out vests with contrast collars and stripes. Team them up with patterned and embroidered shorts for a relaxed but chic look, and your kids will be ready for long summer days (if you can hold them still for sun cream, of course!). 

We know that a finished look is all in the details, and that’s why we’ve also got some perfect accessories coming in store. We’ve got lightweight satchels for snacks and toys, sun hats and trucker caps to keep cool, and sunglasses to finish off the hint of retro style running through the collection. Pop a pair of comfy sandals on their feet from €4, and off they go! 

Our ‘Summer Camp’ trend is so ready for adventures in new places or closer to home. With our candy colours and laid-back retro styles, at prices you won’t have to get hot under the collar about, the kids will be ready for that long-awaited summer holiday!

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