Primark x Mutiny Kids: Easter Fun!
Get ready to cry ‘Mutiny!’ against the cold weather, because Penneys has teamed up with Ireland’s renowned children’s fashion and interiors magazine for our latest shoot. Mutiny Kids is all about having fun with style, and their ace creative team has told our SS16 story with these adorable snaps!
Easter is just around the corner, and that means outdoor fun, egg hunts, and of course plenty of chocolate (let’s hope the washing machine is ready)! Penneys’ style point this season is colour: whether cute pastels or super brights, we’ve got your kiddies covered. Our prices? Just as sunny, with head-to-toe outfits from less than €25!
And Mutiny Kids knew just what we were talking about! Photographer Lili and Stylist Sooby (also the fab owners of the mag!) focused on our pops of colour and cheerful prints for their pastel party concept.
Left: Jumper €9, Shorts €7, Glasses €2. Right: Cardigan €7, Top €5, Skirt €7
Jacket €19, Sundress €5, Socks €3.50, Shoes €8, Glasses €4
For the girls, our key colours are pink, blue and mint. They’re perfect together and contrast with our multi-coloured knitwear for upbeat spring style. We’re loving the ice cream mint jumper, €9, and funky pale pink jacket, €19.
Shirt €8, Chino shorts €10, High tops €13, Cap €5
Jacket €11, T-Shirt €5, Shorts €14, Shoes €6
And the boys have plenty to mix and match too! We’ve got our denim trend across practical dungarees, colourful shorts and classic jeans. And that’s before we get to our surfer-dude influence! He’ll be waiting to hit the beach in our bright chino shorts, €10, and pineapple print t-shirts, €5.
Left: Dress €10, Bag €5, Socks €3, Rabbit ears €2. Right: Dress €14, Cardigan €7, Satchel €5, Socks €3.50, Rabbit ears €2
Top €5, Skirt €8, Socks €3.50, Shoes €10
Your kids know that you can’t have ice cream without sprinkles (anyone else have them stored out of arm’s reach in the back of a cupboard?). And when the prices start from €2, no outfit is complete without accessories! From aptly timed rabbit ear headbands to spotty satchels, we’ve got all they’ll need to enjoy a spring or summer’s day out.
All of this and more is in store for Easter. Better than choccy, right?! We can't get enough of these cute styles. If you want to see more amazing, creative shoots from Mutiny Kids, check out their website.
Photographer: Lili Forberg @Mutiny Kids
Stylist: Sooby Lynch @Mutiny Kids
Models: Maia, Ilmur and Marcus