Denim has come a long way from its workwear roots, versatile and easy to adapt into most looks. Jeans are infused with that laid back and carefree vibe that can be translated into the smart or the casual wear. Think a crisp tailored shirt with slim fit jeans and wingtip brogues for formalwear. On the flip side, an open flannel shirt with a vest or t-shirt underneath or skinny jeans and some high top trainers keeping it casually cool.
Denim dominates the catwalks as well as the sidewalks season after season, with newness being added with high fashion energy and a variety of shades and shapes. With jeans being that staple garment that's a part of nearly every wardrobe, it’s time to update your wardrobe essentials with our selection from everyday to pairs infused with a high fashion edge.
At Primark there’s price points for every pocket, we’ve got a wide range of shapes and diverse selection of cuts to fit and flatter. Louise Bell 'our denim buyer based in Reading' explains her two favourite fits: "The skinny is our most popular fit for AW15. The stretch skinny fit is tight to the thigh all the way to the ankle giving a skinny silhouette. Black, greys and indigo denims in terms of colour ways are the hot picks. Skinny’s look great with long line tee’s, bomber jackets and casual sneakers". Louise goes on to say ‘ The slim fit is also a key shape for AW15. The slim is cut close to the leg from the thigh to the ankle. which looks best worn with a casual shirt’.