Winter Trend: Downtown
Embrace downtown city cool from just €3
With cooler, colder months on the horizon it's time to refresh your look. Our winter range entitled Downtown is an interesting mix of trend led garments at the best prices. The overall colour palette is kept muted with bottle greens, blasts of berry reds, purples and mustards. On the accessories front there’s a mix of products, this includes fingerless gloves, backpacks, and snapback caps. On the footwear front the range is expansive and goes from skate shoes, tennis pumps, hightops, sports inspired runners and boots that include desert and workwear styles.
The collection allows you to indulge in looks from previous eras revisited and repurposed for the modern day closet. It goes without saying that what goes around comes around in fashion. Downtown embraces nostalgia, taking inspiration from the past with a nod to the seventies, eighties and nineties. Referencing style tribes that emerged from inner city quarters across the decades such as punk, streetwear, and skater cool. The collection can be broken down into micro trends mixing and mashing the collision of influences together to create a look that suits you best.
When thinking about the foundations of seventies; punk, tartan, deconstruction and DIY usually spring to mind from badging, rips and acid washing. These elements can be added into your look by selecting one of our checked shirts that comes in a degree of patterns from bold checks of reds contrasted against black, to micro prints in subdued tones.
Deconstruction and distressed garments are also on the agenda, you can opt into this by selecting some of our slim fit rip-and-repair denim. When it comes to the do-it-yourself vibe our badged jackets are great at adding that element to the proceedings.
Eighties streetwear was largely inspired by the hip-hop scene at the time. With sportswear making its way off the field or gym and into the street, it has been adapted for the every day environment and offering sporty yet slick looks. This can be refashioned today by opting into the athleisure look with jersey fabric slogan sweaters, slim fit joggers and runners.
With skate boarding just becoming an Olympic sport in time for the 2020 event, thinking about the time when the look was all the rage seems apt. Chilled styling that emerged from downtown New York in the nineties, exuding skate park cool. To achieve this, think looser fit t-shirts updated in new shapes from scooped hems, layered necklines, boxy cuts and longer lines paired with ankle grazing chinos, a check shirt tied around the waist and some low top skate shoes.
So if you want to opt into the downtown cool, head to your nearest Primark.