Author avatar

Jaiden James

STYLE EDITOR

July

18/2016

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day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M

Day in the Life: Ollie Darani

The menswear calendar is always a busy and interesting period, when the peacocks parade and for one month each season it’s all about the guys! It’s a time in the office when the menswear team are buzzing with ideas. Our own men’s buyers get to hop across the globe to scope out the latest looks not only on the catwalk also on the sidewalk. Snapping pictures of the coolest guys around town. We hung out with Ollie Darani, as he gathered inspiration from shows and the street. Ollie interned at Primark before being offered a job as a Buyer’s Admin Assistant and has recently been promoted to a Trainee Buyer of the men’s jersey.

day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M

“I gain inspiration from everywhere,” Ollie muses as we wander through Covent Garden market, looking at vintage garments and trinkets. “I love London as there’s a range of styles from skate, street and punk.” When asked about his own style Ollie settles on ‘a mix of streetwear, designer and highstreet.’

When asked about whom he admires style wise Ollie lands on’ASAP Rocky,’ ‘whatever he manages to wear he wears it well.’ Ollie likes the fact that Rocky’s style is expansive and he dresses well for different occasions. 'From smart separates to ripped jeans, he can look good in mostly anything.'

day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M
day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M

In regards to the outfit Ollie selected on this occasion he goes on to explain, “This look was largely based around layering, I selected linen blends, which are perfect for the season and then opted for colours that worked well together such as navy and stone.” 

day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M
day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M
day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M

Ollie believes that LC:M is a good thing as menswear is often ignored, “It’s always been on the backburner in fashion terms but these are exciting times. It goes to show how serious everyone is now there’s a premium event in each of the major European fashion capitals such as Paris, Milan and London.”

What does a normal day in your life consist of? Check emails, which then informs my workload and gives me a daily agenda. Manage samples by posting, filling, arranging, measuring and raising orders.

 

How did you get into fashion buying? I was in year 10 and I was inspired by a store visit, this showed me the power of visual merchandising, from then I researched the different jobs within the industry and applied for Fashion Retail Academy in London.


What advice would you give to fledging buyers? No matter how many times you get knocked down it’s best to remain positive, determined and ambitious.


What’s your favourite aspect of the job? The breadth of the job from admin to trend spotting at festivals, the fast pace and that no two days are alike.


Where’s your favourite city to visit and why? Amsterdam, due to its laidback culture, people are so open and friendly. Also the fashion has a good balance of high and low, it’s a beautiful city with loads to do from Van Gogh museum to Anne Frank’s house or simply cycling through it and taking in the landscapes.

day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M
Author avatar

Jaiden James

STYLE EDITOR

July

18/2016

SHARE ARTICLE

day in the life, buyer, reading, dublin, covrnt garden, fasdhion, value, primarl, LC:M
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