Day in the Life: Lee Elias
LC:M with Lee Elias
It’s that time of year, the highlight of the British menswear calendar, London Mens Collection. The perfect excuse for men to dress up, go out and be seen. With that in mind, we hung out with Re-bel Magazine’s commercial projects editor, Lee Elias as he readies himself for the occasion.
As a commercial projects editor, Lee’s primary job is to balance the creative and commercial by securing advertising and special projects for the magazine. This means that Lee spends his days jetting across the city for various meetings, brunches, lunches and dinners. We met Lee just after a convention, which explains the suit (Primark’s own!).
Lee told us “What makes LC:M exciting is that you never know what you’ll get. It could be a designer you love that presents a lacklustre show, or someone new that blows you away. There’s always something new to see!” He goes on to explain that through all the glitz and glamour, there’s still a job to be done. “Generally it involves attending shows, talking to the PR's and finally letting my hair down at a good party with an even better goody bag!”
Style wise he splits his style persona in two, with one for work, and one for play, “ My personal style is basically a character in itself.” When he’s working he likes to look “smart yet comfortable.” For this occasion Lee selected our bold blue suit for its versatility describing the look as “a perfect balance of work and play attire with a summery twist.” For his off duty look Lee opts for “printed tees of random 90's stuff like an old film poster or an obscure band. My favourite casual look is a longline tee with a pair of jeans that are so skinny it looks like I was born wearing them!”
Lee doesn’t look up to anyone sartorially per se, yet admires what Zayn Malik is doing with his style. “His sense of fashion is really his own, it reflects his image and persona really well, broody mixed with street styling. He seems to dress for himself and that’s a really liberating thought.”
Five questions for Lee:
1. What does a normal day in your life consist of? Normal day wake up at 8am, schedule as many meetings for the week ahead as possible, by contacting brands. I'm constantly on the web researching for cool new up-and-coming companies as well as established ones whose brand aligns with the publication.
2. How did you get into fashion project management? A few years back a couple mates of mine had a studio, he was a set designer and we would come up with creative concepts and arrange shoots to counterbalance his commercial work. The liberation of creating and managing that tiny bit of studio space was magical, so naturally after that I decided that was what I needed to do; to bring projects and campaigns together. I took on a couple internships and went to a couple of parties and before long I was speaking with the editor of Re-Bel.
3. What’s the best advice you’ve been given in regards to your career and what advice would you give to fledging editors? My best advice is to never take anyone's advice. Listen, respect and consider of course but never take someone's word as inevitably it all comes down to you
4. How would you describe your role at Re-Bel and what’s your favourite aspect of the job? My role at Re-Bel consists of meetings with marketing and brand directors and coming up with ideas to support product launches or key lines they want to promote to the magazine audience. It's then my job to work with fashion and editorial directors to create campaigns that are creative and on brand for us, yet commercial and accessible enough for the company we are working for. My favourite aspect of my job is the creative freedom it allows and seeing ideas go from conception to completion.
5. Where’s your favourite city to visit and why? Hanoi in Vietnam hands down. It's a city that can be so chaotic and noisy, yet you can get lost within the crowd or stand out like a sore thumb. Vietnam also has the best sunsets I’ve seen and Ha Long Bay is beyond beautiful.