Take a stroll down Memphis Boulevard
The suns rays seem to charge us, fuelling us to get up, get out and be seen. There’s no better way to make an appearance looking and feeling fresh than debuting a new look. With sunshine on the horizon and the days already rather warm, now is the perfect time to head out in an outfit that’s summer ready.
Our latest collection Memphis Boulevard fully indulges in summer dressing. Packed full of on trend essentials such as short-sleeved shirts, T-shirts, vests, and shorts in various fabrications from twill to denim and bold patterned swimming trunks. Updated in modern silhouettes and on trend prints and colours.
The colour palette is soft yet, warm filled with candy hues and neutral tones used throughout. When thinking of how to opt in to this look, think about colour clashing one chalk tone on another. We suggest pairing a light pink T-shirt with some bleached denim jeans and some fresh white trainers.
The collection has us dreaming of sun-soaked sands and warm nights. From cool morning walks on the beach in a vest, swim shorts and friendly flip-flops, to reading a book or writing in a notepad on a sun lounger in a comfortable pairing of a T-shirt and jersey shorts.
Midday calls for picnics in parks, and if you’re feeling restless volleyball, Ping-Pong or tennis, are perfect activities for outdoor fun. With dusk setting and dinner or parties calling, you can cruise to the latest hot spot in a short-sleeved shirt, some mid length chinos and espadrilles - cutting a dashing, yet unrestricted figure.
From dusk till dawn at Primark there’s an outfit for all occasions with full summer looks coming in under £10, €10, $10, so get down to Primark now and get ready for the summer season.