SS17 Summer Statements
Want to breeze through the new season like a pro? In the finest threads and hottest looks? Of course you do, and we've got exactly what you need to look and stay cool!A hot summer selection of staples updated in styles that sizzle, our key pieces smash this season’s trend hot list, featuring a role call of major hits from bold brights, lush leafy prints, tie-dyes and band tees all making an appearance.
Top of the shopping list is the band tee, destined to be a major player for the summer. From dancing to the beat of your own drum albeit with headphones on, or swaying to the coolest tunes at a festival. Whatever you do you’ll want to do so while wearing your favourite, band or musician. The band tee hype shows no sign of slowing down so get involved with the latest updates in acid washes, distressed details and longer line shapes.
If you’re more of a green-fingered gent, then we’ve got a treat for you, with floral feels coming into full bloom this summer. Our take on the tropical trend sees botanical coolness across shorts, vests, shirts and swimming trunks. Moving on from last season’s microprints, we see a shift towards oversized palm leafs, oriental florals and Hawaiian prints.
You don’t need a time machine to party like it’s 1999 as this season sees hyper-hues return in a big way. Taking inspiration from 90’s rave culture when day-glo colours were all the rage, and offering an easy way to opt into this summer’s retro vibes. Top-tip; if you want to be bold, clash your colours, or for a softer take think about allowing one item to lead the way such as a crisp white t-shirt and some bright swims.
If you’re feeling the freewheeling vibe this summer then tie-dye is the perfect way to channel your new zen-like state! From rainbow splashes to dip dyed details, these offer a softer way to take on bold blasts of colour without feeling overwhelmed. Ideal for festival frolics or city-friendly weekend breaks, where you want your looks to stand out yet not scream.
Beach bound? Then we’ve got the perfect swims to boss the beach look. Our swim shorts tick all the top trends boxes allowing you to ride the waves in the freshest way. Our selection of swim shorts are summer must-haves that offer a cool way to opt into pattern, print and colour from just £3.50/€5/$4.50
So if you’re on the lookout for seriously stylish staples that will slide into your wardrobe with ease at bargain bagging prices, then you know where to start!