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Jodie Jones .

STYLE EDITOR

September

04/2017

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Primark AW17 My Generation

Talking About My...

For AW17 we haven’t merely gone back to the drawing board. No, no, no… more like the Pinterest boards, the FAQ boards, and, yes, even the skate boards, to talk about the things that matter. We’re super proud to present My Generation, a concept that spans ages, disciplines, lifestyles, demographics, and preferences to ultimately embody everything we stand for.

Primark AW17 My Generation

My Generation is all about good vibes only. Sure, we’re the place to go when you need night-out clobber and change from a tenner. And we’re defos the must-visit flagship store when you’re hitting up your favourite city. But we’re also the people pushing for a democratic fashion and lifestyle landscape, across the board; giving everyone the chance to participate and feel like they belong.

For AW17, we’ve gathered a selection of generation-defining non-conformists who threw out the rule books, along with their cares for what you – or anyone else – think. From grandmas who are chicer than chic, to skateboarding go-getters, and powerful protagonists pushing for change – our crowd of proud-to-standout ‘models’ are boundary-shoving bad-asses who say ‘laters haters’, overcome obstacles, and embrace life, unapologetically.

Primark AW17 My Generation

Our babe brigade is representing for a cause, standing up for what’s right, and even answering our questions to get the message out to you guys, too. So, grab a seat, get comfortable, and prepare to meet and greet our savvy slew of social justice super heroes.

Primark AW17 Womenswear Interviews My Generation Campaign

Women

Meet The Models: Sharifa

"I think the planet needs more Bank Holidays."

Primark AW17 My Generation

Men

Meet the Model: Sam

"My outlook on life? LET’S GO GET IT!"

Primark My Generation Emily Bador Interview

Women

Meet The Models: Emily Bador

"To me, Feminism is equality for all..."

Author avatar

Jodie Jones .

STYLE EDITOR

September

04/2017

SHARE ARTICLE

Primark AW17 My Generation

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