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Jayne Bibby

STYLE EDITOR

May

07/2015

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Primark

Summer Holiday 15: Womens

With whimsical patterns and dainty broderie anglaise, we’ve created the perfect wardrobe for those hazy, lazy summer days that are finally gracing us with their presence. We can finally throw those inconvenient jackets to the wind and embrace floaty maxi dresses, light wash denim and, of course, endless guilt-free ice creams. 


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Peasant blouse €6, sunglasses €2.50, lined-hem denim shorts €15​

Whether you’re lucky enough to be jetting off on your jollies, or looking forward to a little escape to the coast, there’s no reason not to dress for the occasion when it looks this good. We’re channeling boho vibes with paisley patterns and peasant blouses, ideal for those weekends away or catching some rays at next door's BBQ. Now that the sun is officially here to stay, we've updated the collection to take you straight from the poolside to party - just don't forget the suncream!


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​Ivory off-shoulder dress €16


primark-penneys-summer-phase-2-fashion-womens-clothes-style

Patterned red maxi dress €16​

If you're beach bound this summer, our new drop of swimwear and bikini lines will have you booking more holidays simply for the idea of flaunting your new wardrobe whilst pool-side. Whether you're partial to a traditional halter-neck cut, or are keen to branch out to bralette tops and high-waisted swim shorts, the new collection boasts pieces to suit every taste and body-shape this season.

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Blue halter-neck dress €6

​Contrast sundress €16, sandal €12, hat from €4

For the beauty look, sport a pared back natural look now that the sun is here to offer its natural glow. Keep it simple with your favourite tinted moisturiser (make sure it has a good SPF!), a waterproof mascara to avoid pool panda eyes and a lip tint to flatter that healthy complexion. Tip: look for a suncream with added moisturiser to keep your skin both sun-kissed and safe all day long. For the hair, check out our sea salt spray to create that perfectly imperfect tousled effect - simply spritz onto the hair, get your scrunch on and you're good to go! 

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Sandals €8 

For tan-boosting colour palettes, opt for peaches and light pinks - perfect for maximising the results of that Vitamin D induced glow. If you're fresh off the plane and fake tan just isn't your thing, make sure you pack a coral-hued set to bring out the colour in even the palest of ladies. Most importantly: have fun! 


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Bag €15


For the footwear, we’re keeping it simple with sling-back sandals and plimsolls, ensuring that you’re always prepared for chasing the ice-cream van or walking off that delightfully overindulgent lunch. 


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Bikini top €7

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Author avatar

Jayne Bibby

STYLE EDITOR

May

07/2015

SHARE ARTICLE

Primark
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