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Jodie Jones .

STYLE EDITOR

April

14/2016

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Primark Meets Audrey Leighton Interview Be Frassy

#PrimarkMeets: Audrey Leighton

Audrey Leighton is the super babe behind Be Frassy – the fashion and lifestyle journal-come-blog. A big fan of Primark, Audrey’s corner of the internet documents her passions, interests, and of course her #OOTDs. We caught up with the jet setter, to chat about style, blogging, and her advice to aspiring writers.

Primark Meets Audrey Leighton Interview Be Frassy


How would you describe your personal style?

Tailored but eclectic, I like to look like a 'lady' above all else. 

 

What influenced your #OOTD, today?

I'm obsessed with a girl on Instagram called Pepa Mack. I typically don't find my influences in other people but this girl is just incredible - her clothes inspire me daily.


Who is your ultimate style icon, and why? 

Audrey Hepburn. I hate how clichéd that sounds but not only is she my namesake, I will always pull inspiration from her outfits, her essence, and the elegance she so effortlessly conveyed.


Primark

Tell us a little bit about your blog. 

Be Frassy is a journal, documenting my clothes alongside stories from my life, between the two cities of Paris and Barcelona. I love to write and I love showcasing my wardrobe, so I enjoy tying the two together online.


What’s your favourite part about what you do for a living?

The creative freedom, working for myself and producing the kind of content I enjoy will always be a thrill for me.


What’s a typical day like for you?

Typically I spend the morning shooting alongside my assistant, and the afternoon is usually spent in front of my computer.


What’s the best advice you’ve been given in regards to your career? 

Perseverance. It can be hard as a professional blogger because work ebbs and flows, so to push on and keep going is definitely the most valuable advice I was given. There were many times in the 8 years I've been blogging when I doubted whether I could continue doing so professionally, but I never gave up and I never will.


What advice would you give to aspiring bloggers?

Find a niche, honour your truths and tell a story.


Primark Meets Audrey Leighton Interview Be Frassy


Fashion Week flats or high fashion heels? High Fashion Heels.


SS or AW season? SS season.


NYFW, LFW, MFW, or PFW? PFW.


Bright and early (morning shows) or fashionably late (evening shows)? Morning shows!


Business breakfasts or post-show parties? Business breakfasts!


Trend watch: sidewalks or catwalks? Sidewalks.


Instagram or Twitter? Instagram

We love having a good chat and finding out all the goss, especially when it's about all things fashionable! If Audrey's Q&A has inspired you, click through below for more blogger inspo, and to find out what a day in the life of a fashion buyer is like...

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Primark HQ Diaries: Day in the Life

Want to be a fashion buyer? Read this interview!

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#PrimarkShoeDiary with Nuala Gorham

1 blogger, 7 days of shoes!

Author avatar

Jodie Jones .

STYLE EDITOR

April

14/2016

SHARE ARTICLE

Primark Meets Audrey Leighton Interview Be Frassy

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