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Lauren

STYLE EDITOR

April

29/2016

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Primark Womenswear Trends Festival Season Sheer Romance

We LOVE this festival trend

Floral dresses have long been a music festival mainstay. Billowing and ethereal, these printed must-haves pepper tented fields every summer, bestowing seventies nostalgia and harking back to the carefree days of flower children. This season is no exception to the rule, and we have a line-up of dreamy dresses to impart a true sense of bohemia into your festival wardrobes. And fear not if your tasselled purse strings practically squeal at the thought of spending – these gorgeous necessities are all available from a sweet €20.

Primark Womenswear Festival Trend Report

Floral maxi dress €28

Primark Womenswear Festival Trend Report

Floral halter-neck maxi dress €20

Comprising traditional floor-length silhouettes, to asymmetric hemlines, and tiered, flowing gowns, our edit is a maxi enthusiast’s dream. And when it comes to necklines the choice is just as varied: off-the-shoulder numbers will be great when it comes to strap-free tanning, halter-necks lend a true 70s vibe, and spaghetti straps offer delicate romanticism.

Primark Womenswear Festival Trend Report

Dress €20


Print and pattern fluctuate between ditsty florals, anchored on stark black backgrounds, to abstract tribal inspirations, composed of bold primary shades. Keep it simple if you wish, with solid or colour-blocked variations. Colour schemes are just as varied, with everything from subtle blues, to bold corals, simple earth tones, and even black. The good news is, there’s no right or wrong, so invest in the colourways you love most!


Primark Womenswear Festival Trend Report


Maxi dress €25


And finally: fabric. Summer weather dictates soft and sheer fabrications that boast fluidity and ease of movement. Chiffon, cotton, and soft, silken textiles will set you on the right style path, while keeping you cool. Lightweight is a buzzword, and our dresses are just that – easy to pack, minimal creasing, and maximum impact – festival ready? We think yes!


Primark Womenswear Festival Trend Report

Maxi dress €28

And for those looking to pursue less traditional options, feel free to veer away from the less literal interpretations of this trend. We have the most adorable, festival-friendly playsuits and a stunning off-white maxi, trimmed with tassels and crochet details. We know, we know, these aren’t strictly floral dresses but they are too good to miss!

Primark Womenswear Festival Trend Report

Floral playsuit €20

Primark Womenswear Festival Trend Report

Maxi dress €20

Our offer is endless, but if the above isn’t quite the song to your melody, there are so many more options in store, awaiting discovery. Beyond dresses, we’ve classic denim cut-offs, playsuits galore, and enough tribal-inspired prints to make you dizzy. Check out our tips, hacks, and more must-haves below.

Primark Womenswear Festival

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Author avatar

Lauren

STYLE EDITOR

April

29/2016

SHARE ARTICLE

Primark Womenswear Trends Festival Season Sheer Romance
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