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Jodie Jones .

STYLE EDITOR

April

18/2016

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Primark Womenswear Summer 2016

Sunrise to Sunset

It’s official: your first piece of summer reading material has arrived! And no, it isn’t the latest crime novel, it’s a short story about the joys of summer dressing, presented by yours truly. Our tale – Sunrise to Sunset – is the tale of a wardrobe brimming with options, and just like any good story ours has a beginning, middle, and end – but we’re calling it morning, noon, and night, because we’ve got your back, whatever the hour.

The hopeful glimmers of sunshine summoned by spring are now soaking our everyday, and suitcases everywhere are screaming out for summer. Calm down, dear suitcases, we’ve got bikinis for days, oodles of sandals, and hot-picks for holidaying, right this way...

Primark Womenswear Summer 2016

Bikini top €2.50, bikini bottoms €2.50, kaftan jacket €10, bikini top €5, shorts €13, bikini top €9, bikini bottoms €5

Our story begins with first light, where you can get into character with a beach-bound attitude, books in hand. For this, you’ll need the simplest attire, something you can wear straight from the breakfast table as you meander to the shores. Light layers, kaftans, and swimwear are natural choices. Our motto this season is mix and match, so dive into clashing prints and get inventive with styling. We’re in love with the chic allure of lacy, sheer, and embroidered beach jackets, breezy broderie anglaise, and easy maxis.

Primark Womenswear Summer 2016

Sunglasses €3, bikini top €5, bikini bottoms €3, top €5, skirt €14, shoes €13, dress €18, sandals €19

While away the morning hours at the beach, but don’t forget, the plot will thicken when high noon’s heat strikes. Throw some shade at midday’s rays with a few light layers, and prove sartorial sun protection can be a stylish affair. Our vacay hit list offers dresses, jeans, blouses, shorts, tees, and jumpsuits – all the summer suitcase staples a paradise protagonist could want.

Primark Womenswear Summer 2016

Sunglasses €4, dress €14, sunglasses €3, blouse €15, jeans €19, blouse €11, skirt €14

Lightweight fabrications in neutral tones provide plenty of loose options to keep your literary persona cool, while extreme ripped jeans and classic cut-offs make denim the perfect sidekick. On top, make statement lace tops your go-to for beach-to-bistro cover-ups, and keep your eyes peeled for colourful camisoles and off-the-shoulder Bardots.


As ever, sand-friendly sandals are plentiful for summer. You’ll find gladiators, pool sliders, flip-flops, and caged sandals with all manner of detailing, including lace-ups, zips, buckle fastenings, decorative studs, and laser-cutting. For those embracing the more explorative chapters of their holiday story, practical canvas lace-ups with dainty, daisy-mesh detailing will ensure you have your best foot forward (geddit?).

Primark Womenswear Summer 2016

Dress €25, top €13, jeans €15

Our fashionable narrative ends with dusk. If you’re heading off to explore the local foodie scene, dip into metallic pleats, super cute sundresses, and printed maxis. And, for fans of balmy evenings, we've got a twist in the tale by way of bikinis and crocheted kaftans. Twilight strolls and poolside dwelling do not call for a three-piece suit, so shimmy into 'après swim', with chic swimwear that's *almost* too pretty to get wet.

Primark Womenswear Summer 2016

Kaftan €15, vest €9, skirt €12

Primark Womenswear Summer 2016

Dress €16, bag €10, sandals €19

There’s a happily ever after for all the heroines in our fashion fairy tale. If the plot points above have you hooked, you’ll no doubt be interested in the sequel. The follow-up to your summer story continues with high summer vibes and a distinctly festival-ready twist. Check back soon for more, but in the meantime, allow us to recommend some further reading...

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Author avatar

Jodie Jones .

STYLE EDITOR

April

18/2016

SHARE ARTICLE

Primark Womenswear Summer 2016
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