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Jodie Jones .

STYLE EDITOR

August

01/2016

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10 New Arrivals, From €6!

The end of one month signals two things: pinch-punch-the-first-of-a-new-month, and PAYDAY! With our pockets packed, we’re hitting the stores and we’re pretty sure you are too. Not yet? If you need a little more coaxing, here are ten brand new arrivals for August, that won’t fatally diminish your paycheck.


A veritable hit list of the hottest trends hitting stores for AW16, this unequivocal edit of essentials will ignite a fresh love for fashion as we embrace summer, but mentally prepare to dip back into the cooler months...

Primark

Checked jacket €26, checked shorts €14, bomber jacket €25, striped dress €12, denim jacket €23, hoodie €12, sweatshirt €8, crop top €6, joggers €12, pencil skirt €10

The shift into sports gear is still winning the race by miles, so you’ll do well to grab a few athletically charged goods. Namely, sweatshirts, joggers, the ubiquitous bomber jacket, and practically anything grey marl jersey. 


Next up, if we're casting our minds forward into autumn, knitwear will become a must. We’re calling out striped knitwear in a BIG way for AW16, with everything from dresses, to skirts and vests getting the horizontal overhaul. This look also sits back perfectly with our 70s prep-meets-downtown NYC trend.

Talking of prep, we can’t get enough of our super chic shorts and jacket co-ord. Cast in a navy and red check, this adorable duo omit a collegiate Gossip Girl feel, helping to tap into that ‘downtown’ look, while nailing the mood for matching separates. When the season really begins to unfold, look out for some super gorge sweater and pencil skirt combos.


Bomber jackets are another of our current obsessions, which is great because this key item is still headlining come autumn. As it gets chillier, the classic jacket gets a long-line refresh, injecting newness into the much-loved outerwear silhouette. For extra kudos, opt for plum or navy colourways. 


Finally, denim also plays a role in our 70s-inspired look for AW16. This faux shearling-lined denim jacket will be the perfect accompaniment for your striped sweater dresses. Top with a beanie and wear with sneakers for ultimate cool.


If this has got you fiendishly flailing your dollars about, check out the below for more inspo guaranteed to get you spending.

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Sneak Peek: AW16

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The Denim Obsession

The blogger-approved look we’re crazy about.

Author avatar

Jodie Jones .

STYLE EDITOR

August

01/2016

SHARE ARTICLE

pRIMARK
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