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Jodie Jones .

STYLE EDITOR

July

25/2016

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Primark

Sneak Peek: AW16

While the summer days are still upon us, the fashion world is looking to the next season with a thoughtful approach. Instead of commanding head-to-toe trends, the seasonal shift is all about investing in key pieces that will provide sartorial longevity. Introducing: the core pieces every girl can take from cool summer evenings to blissful autumnal days...

Primark Womenswear

The bomber jacket  


Bomber jackets are one item we’re already in love with, so we’re more than happy to see it continuing to evolve long into winter and beyond. The lightweight outerwear option can be draped elegantly over eveningwear for a tough-meets-romantic juxtaposition, or worn with ripped denim and a slub tee to embody the jacket’s utilitarian roots. We’re so into AW16’s updates, which employs sequins, embroidery, prints, and contrast trims to elevate the key piece into can’t-do-without territory.

Primark Womenswear

Bomber jacket €23

Primark Womenswear

Bomber jacket €19

The cold shoulder


We've been calling out this sassy number for a while now. The peek-a-boo shoulder detail has been ruling summer, and the hard-edged look isn't going anywhere for AW16. The new season calls for knitted variations of the too-cool-for-school detail, think jumper dresses, and slouchy knits.

Primark Womenswear

The slip dress


The 90s resurgence is still going strong, and has fostered the return of the minimalist slip dress. We’re feeling the layered look for extra old-school style kudos, with a simple white tee offering the perfect way to channel the era we can’t get enough of. From delicate lace trims, to dainty florals, and classic spaghetti straps, the slip is proving to be quite the closet chameleon. Team with a T-shirt for effortless days of cool, or wear solo with your fave barely-there sandals for evenings out with the girls.

Primark

Slip dress €14

Primark

Hoody €10

Slogan sweats 


Wearing our hearts on our sleeves? Nope, these days we’re all about expressing ourselves with slogan tees and sweatshirts. From our most-loved cities, to tongue-in-cheek phrases, our fascination with communicating sartorially isn’t slowing down. If your style is a little more reserved, dip your toes into this bold look with badges and embroidery.

Now you have your wish list prepared, and some styling tips to boot, you can hit stores and get prepped for a fresh and exciting new season. Until then, keep it summer-friendly with a few more key pieces you’ll wardrobe will be all too happy to embrace…

06.07.16

Women

The Denim Obsession

The blogger-approved look we’re crazy about.

01.07.16

Women

Adorable Accessories from €2!

Your go-to jewellery for a summer of fun

Author avatar

Jodie Jones .

STYLE EDITOR

July

25/2016

SHARE ARTICLE

Primark
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