Summer of Sports
Get set for a summer of sports with Primark. As Rio 2016 and the UEFA Euro 2016 championships kick off this year, we’re in a particularly active mind-set. If you’re not in the mood, or struggling to find your workout mojo, we’ve got some gym gear, and Euro-ready product to get you sartorially prepped and looking the part. And if you’re already an exercise aficionado, you’ll LOVE our summer sportswear!
First up, our gorgeous performance pieces will ensure gym bunnies are happy bunnies. Flashes of neon orange and cool aqua add a contemporary edge to a collection anchored in soft grey – why not take style queues from your fave celebs, and keep the yoga pants on for juice bar trips and Sunday brunches?
If you just want to support your team, or play some footie in the garden, sport your colours proudly with our Euros-inspired capsule collection. Who said athletics and style don’t mesh well? We’re loving the silhouette of our flag-adorned vest tops, and can’t wait to team ours with high-waisted denim and a tailored jacket – talk about style goals!
Not a bonafide bodybuilder? Our sports-inspired apparel will score high with gym-skipping athleisure admirers. This season’s inescapable sportsluxe influence is seeing technical finishes, performance fabrics, and sporty contrast trims, permeating everything from bombers to blazers. Want some inspo? See how our very own street style stars are putting their looks together, on Primania.
Don’t panic if you’d rather bury your head in the sand and escape it all this summer, we’ve also got the perfect attire for that! From bikini hot lists, to the sleekest summer trends, and even some tips for surviving the madness and maintaining your sanity – we’ve got the goss and the garms.
Finally, if you’re one of the lucky souls traveling to far-flung destinations in the name of sports appreciation (Rio, anyone?), or eschewal, all of the above will pack neatly into our fantastic range of suitcases too. So, whether you’re playing home or away this season, we’ve got the kit for you.