Essential Swimwear 2016

We’ve been rolling out bikinis, sarongs and much more across our stores this month, and you’ll find some of our favourites in Irish Country Magazine’s gorgeous tropical-style shoot. We don’t know about you, but it’s enough to make us hop on a plane right this minute!
white scalloped bikini

Bikini bra €5, briefs €5

Penneys’ new summer swimwear is all about relaxing in total style, without losing any sense of personality. There’s something for every beach babe, and for those who’d rather be splashing the pool than the cash, you’ll be pleased to know each set is under €16. Holidays, here we come…

red laser cut bikini

Laser-cut bikini bra €9, brief €5

pineapple print bikini

Pineapple-print bikini bra €9, brief €5

Our overall looks this season feature romantic detailing: ruffles, scalloped edges and delicate straps. The silhouette is sleek and feminine, often with a fun and unexpected edge. Think laser-cutting, and stunning strap details that look super sleek. If tan lines are the bane of your holiday snaps, check out the bandeau styles we’ve got sorted for you. You’re welcome!

green pleat bikini

Pleated bikini bra €9, brief €5

turquoise ruffle bikini

Ruffle bandeau €5, brief €3

And as for materials, it’s all about light and comfortable swimwear fabrics, with structured bras. We love our forest green, pleated bikini, ruffled bandeaus, and gorgeous bright coral bikini with a ruched top.

strap back swimsuit

Swimsuit €16

gold pattern bikini

Printed bandeau €7, brief €5

When it comes to colour, we know how to wow! We’ve got glam, dark colours contrasted with patterned brights. Neon coral and bright red stand out from the crowd, while greens, greys and black take a chilled-out stance.

monochrome palm bikini

Palm-printed bikini €9, brief €5

bright coral bikini

Coral bikini bra €9, brief €5

And finally, can we talk about these prints for a moment?! From tropical monochrome palm print, to mini pineapples, our prints add that final touch of personality. The gold print bandeau set feels so sophisticated, while our turquoise pattern and mono palm bras feel upbeat and sunny. Paired up with one of our latest kaftans and some colourful gladiator sandals, these pieces are all set for summer in paradise. 

We’ve got these styles and many more heading your way in the coming months. Don’t say we don’t spoil you! You know where to find us: come in store to see our full range in all its neon, ruffled, strappy glory!



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