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Lauren

STYLE EDITOR

March

14/2016

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Trend Focus: Road To Morocco

This summer, get ready for our Road to Morocco womenswear trend to explode into store. This stunning theme takes inspiration from the global traveller, jet setting her way through the hustle and bustle of Moroccan markets, dressed as an eclectic, Bohemian dream. This is a key move on from the 70s hippy vibe that’s dominated your wardrobe for the past few seasons, feeling more contemporary, sophisticated and oh-so-chic.

As part of the Road to Morocco tribe, you’ll get to indulge in soft tailoring, vibrant prints and a colour palette that’s deliciously rich, resulting in a hot look for summer that’s inimitably stylish. We’re so into this retro-meets-modern trend.

Primark Womenswear Trends

Sunglasses €3

When it comes to the Road to Morocco silhouette, think loose-fit, but not oversized. The roomy shapes, found in both tops and trousers, usher in style and comfort, as a louche fluidity takes hold over the entire collection. Whether you're on a city break or a secluded getaway, each piece is perfect for city adventures by day, or campfire dancing by night - all while looking effortlessly cool.

Primark Womenswear Summer Trends

Top €5, trousers €16

  

This brings us onto the colour palette, which, if we may say so ourselves, is absolutely to die for! Base shades include safari hues, such as khaki green and camel, and accents include deep burgundy, burnt orange and that sumptuous butterscotch yellow.

Fabrications are cotton-based and lightweight, enabling movement and flow through each style. The focus is on texture, which can be found in key pieces such as the crepe belted shirtdress, linen shorts and a luxe suedette camisole. Other standout items from the collection include an amazing pair of printed palazzo trousers, a lightweight waterfall jacket, and a butterscotch yellow shirtdress.


Primark Womenswear

Jacket €16, dress €14

Primark Womenswear

Camisole €8

Primark

Dress €16

   

Ladies form an orderly queue! This trend is so going to fly off the shelves. Just don’t forget your fedora hat, or your trophy jacket - they'll finish off the beautiful Road to Morocco look just perfectly.

The devil is in the detail don’t you know? Embroidery, embellishment, frills, unique waist ties, and interesting necklines bring this collection to another level. For print direction, tribal influences, and intricate checks and stripes bring individual pieces to life. If your attire tends to be more adventurous, add a touch of eclecticism by wearing busy prints together.


Primark

Top €8, trousers €10

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Author avatar

Lauren

STYLE EDITOR

March

14/2016

SHARE ARTICLE

Primark
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