Just when you thought summer at Primark couldn’t get any better, our high summer range sashays into store. One thing is for sure, we’ve got swimwear for days and enough maxi dresses to fill an entire suitcase. It’s no surprise, then, that this to-die-for selection is flying out of stores quicker than you’re jetting off to Marbs. Ladies, get set to be prepped for those holidays!
Jacket €21/$24, bikini top €2.50/$3, shorts €13/$15, handbag €16/$18, sandals €16/$18
If you pack just one type of dress this season, make sure a.) it's maxi-length, and b.) it has a side split up to there. There are literally hundreds sauntering around our stores, with enough sass to make even the most experienced jet setters check themselves. From tribal-inspired prints, to floral motifs, stripes, checks, embroidery and everything in between, these floor-length lovelies are an absolute staple. When it comes to styling these bohemian dreams, think fedoras, high-leg gladiators, and layer-upon-layer of delicate jewellery.
And if you’re not a maxi dress kind of dame, then slip on a pair of palazzos for super-chic South of France feels. The same styling principles apply – fedoras et al – but this time try a Bardot blouse on top, to extend the Franco-theme.
With day and eveningwear options decided, our thoughts are turning to the beach. This season, our sartorial offer for shore-side settlers far surpasses simple swimwear. We’ve got one pieces, mix and match bikinis, kaftans, and playsuits to ensure your beach sessions are anything but basic.
Dress €15 / $17, maxi dress €15 / $17
When it comes to summer loungewear, crochet, Broderie Anglaise, and macramé are all key design features. These traditional techniques and finishes will add an artisanal feel to your vacay wardrobe, with the added bonus of keeping you cool when the temp rises. Win-win! Look out for camis, beach cover-ups, shorts, maxis, and sundresses demonstrating this homespun look.
Bikini top €6 / $6, bikini bottoms €3 / $3
Swimsuit €16 / $18, shorts €13 / $15, sunglasses €4 / $4.50
And finally, when you’re ready for the big reveal, you can look forward to chic swimsuits and tribal-inspired bikinis. From neon colour flashes, to pineapple prints, and embellished cups, it’s all going on. We also love high summer’s swimsuit update – long gone are the days of plain and, dare we say, boring. The return of the all-in-one sees multiple strap detailing, cut-outs, draping, perforations, prints, and embellishment. Decisions, decisions…
Once you’ve made up your mind, get to store, pronto! These divine offerings won’t hang around for long, and we know your summer hols are best-dressed events that require on-point clothing only. See you soon!