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Jodie Jones .

STYLE EDITOR

July

19/2017

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Primark womenswear 9 new arrivals for A17

9 Newbies We’ve Fallen For

Written by Lucy Felton.

From desk to dinner, to weekend play - you’ll find plenty of inspo right here. Lucy Felton, fashion journalist and founder of lifestyle blog, The Lucy Edit, is here to talk you through the new-in threads that are PERFECT for headlining every occasion. Wardrobe woes? What wardrobe woes?!...

Primark

Blouse €13, jumper €10

Primark womenswear 9 new arrivals for A17

Shirt €9

There’s no hiding from it, it’s got to be the most sociable time of the year, right? Your phone keeps pinging with fresh invitations to this and that, and your wardrobe just can’t keep up. Those barbecues, parties, events and weddings have a lot to answer for. And don’t even get us started with the work wardrobe. One word: Bored. 


Anyone else feeling the pressure to look on-point every day? Enter: one seriously smokin’ drop of goodies. These 9 new buys are gracing the rails - right now - and will transform your style stature from okay to off-the-scale! Let’s do this...

Primark womenswear 9 new arrivals for A17

Dress €16

Primark womenswear 9 new arrivals for A17

Jumper €12

How to wow in the office and after hours? Just pull out a fancy sleeve, #obvs. Don’t expect this trend to disappear any time fast - it’s a big AW17 hit. So, zeroing in on this fluted, bell-shape is a pretty smart move. And, it just so happens to be the most-wanted pink hue. Tick, tick.


Meanwhile, what every fashion maven really wants to know is: what’s the next ‘it’ frock? Giving all others a run for their money, we present: the elevated tea dress. Forget sweet! This hottie has been reworked in edgy giant blooms, with a sexy high-collar and thigh-skimming hem (*throws two in shopping basket*). Just add trainers during daytime, and slayin’ shoes for up-all-hours dancing. Same goes for the essential statement-print blouse; pair with jeans by day, and a snug pencil skirt by night. A whimsical print like boho birds has the wow factor.

Primark womenswear 9 new arrivals for A17

Hoodie €10, joggers €10

Primark womenswear 9 new arrivals for A17

Biker €28

Still hunting down the perfect biker jacket? Look no further than a sassy suedette switch-up. Easy, fabulous, super lo-fi, job done. Ensure off-duty is always on-point, with a luxe sweater. Go for printed jersey for lounging vibes, or colour-pop chenille for chilled Sunday lunches and strolls. No sweat.

Primark womenswear 9 new arrivals for A17

Neckerchief €3

Primark womenswear 9 new arrivals for A17

Backpack €12

Shop the streetwear look, with a cropped hoodie and nylon backpack. Another accessory you won’t regret taking a chance on? The necktie. Blame the A-listers - they’ve all been donning theirs in the festival field with a French girl attitude, and we want in! Plus, it’ll triple up as a bag charm *slash* hair add-on *slash* bracelet... making it way more appealing than (dare we say it) the choker.

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Author avatar

Jodie Jones .

STYLE EDITOR

July

19/2017

SHARE ARTICLE

Primark womenswear 9 new arrivals for A17

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