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Jodie Jones .

STYLE EDITOR

March

30/2017

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Primark womenswear SS17 trends

Love Is A Many Splendored Thing

Dig spring vibes with our hit list of hot must-haves. Starring Bardot necklines, with a stellar supporting cast of exaggerated sleeve details, crushed velvet, and blush pink for days, the new season line-up reads like a who’s who of sartorial A-listers…


Primark womenswear embroidered bardot dress


Super-distressed, customised, and reworked denim also takes centre stage for SS17. If your indigo ammo needs an update, look out for extreme-rip boyfriend jeans, denim doodles, illustrations, badges and embroidery. (Our palm tree embroidered denim shorts are set to steal the show, for sure.)


Primark womenswear embroidered bardot dress
Primark womenswear SS17 trends

Primark womenswear SS17 trends


Spring’s natural shades feed the season’s colour palette, with romantic pink and blue colour combinations taking cues from hydrangea hues. We’re obsessing over this pretty pairing, for best results go for blush pink and baby blue.


Primark womenswear SS17 trends

Primark womenswear SS17 trends


Crushing on crushed velvet? We’re totally in love. The opulent fabric is having a spring fling right now, with diaphanous slip dresses and bell-sleeve T-shirts giving us all the feels. Accessories are a velveteen dream too, with the season’s must-have backpack stealing our hearts thanks to velvety finishes.

Primark womenswear SS17 trends
Primark womenswear SS17 trends

SS17’s details and trims are a Pandora’s box of styling quirks, which we adore. Unusual sleeve detailing presents a gorgeous way to update simple tees and shirts – there are no rules, from fluted sleeves to frills, tie-ups, statement cuffs and ruffles – the more pronounced, the better.


Primark womenswear SS17 trends


And if pretty romanticism isn’t your perfect match, go for deconstructed silhouettes, distressed jersey, and faded fabrics dripping with nostalgia.

Primark womenswear SS17 trends

Summer is set to be a scorcher in the ‘drobe department! All the beauts above are in stores at the mo’, and you know if you snooze, you lose. So, get that fresh pedi into some open-toe mules and get to stepping, before your summer wish list starts reading like a love letter to the one who got away.

Jean-19EUR-22USD-Jacket-25EUR-29USD
10.03.17

Women

It's Like A Jungle Sometimes...

Keep from going under, with our SS17 trend edit...

Primark womenswear SS17 trends
20.03.17

Women

Sass Queens Only

Spring's pink palette gets an attitude overhaul...

Author avatar

Jodie Jones .

STYLE EDITOR

March

30/2017

SHARE ARTICLE

Primark womenswear SS17 trends

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