The Re:Mark: Tickled Pink
For all those millennials out there, you, much like me, will associate the colour pink with your youth. After all, those candy shades are synonymous with Barbie, Legally Blonde, Hubba Bubba bubble gum, Polly Pocket, Trolls and half of Cher from Clueless’ wardrobe. Pink is, yet again, reappearing as a key colour for SS17 and this time it’s not just for the girls. But what is it about pink that keeps it looking like new, without the sugar coated colour turning sour?
Pink to make the boys wink – cue the eye roll – we all know we’ve come a long way since those days, and for 2017 I think it might just be the other way around. Finally, the guys and gals are on the same page when it comes to THE shade to be wearing for spring/summer. Enter fuchsia, rose, salmon, blush, pastel and nude for men’s and womenswear alike. Whichever way you spin it there is the shade for you, as this (not so) new colour on the block is inundating the high street and our wardrobes alike right now!
Pink wasn’t hugely on my agenda when I was growing up and due to my life-long love affair with all shades blue, I’m pretty sure I wouldn’t have made it into the Pink Ladies clique anyway. But as an adult I’ve most definitely added the sweet shade into my make-up bag – nail varnish and lip sticks for days – but not so much my wardrobe...but this week my head has certainly been turned.
But what is it about this flirtatious flush that’s keeps the pinkaholics coming back for more? For a long time wearing pink simply wasn’t ‘cool’. It was for little girls and party frocks only and the lads certainly wouldn’t be seen dead in it. Oh how times have changed! Is it the uplifting effect the colour has on us, and the fact it is associated with all things romantic and charming that keep us frequenting fuchsia?
It’s all about the bold blushed beauts for womenswear with hues so hot they’re almost turning crimson. With splashes of candy, rosé and the palest of pastels infiltrating this trend from spring right through to the summer season. I personally have a ‘more is more’ attitude when it comes to wearing colour, after all no one works in fashion to blend in with the crowd so you might as well make a statement when wearing a bold colour.
Team our magenta tailored trouser suit with a pale pink cami, pile on the gold jewellery, and don’t forget the pink lippie.
Bon bons for the boys have a softer side this season with dusted chalk pinks and warm nudes flooding our athleisure offering. With hoodies, bomber jackets, distressed T-shirts and joggers all getting the honeyed treatment you can be sure that these will fit in perfectly with spring AND summer wardrobe staples. As athleisure moves away from being a trend and starts to become a way of life, could it be that all that cosy jersey and soft cottons we have adopted as everyday staples just look that bit fresher in a rich rouge?
I already know I’m about to add our longerline hot pink sweater into my wardrobe and I’ll be adding the menswear pastel pale hoodies into my gym bag too – they are oh so perfect for post spin when the brunch bar is calling. But if you still need more convincing allow our guest editor Rebecca Gillam to take you through the must have items and how to wear them in her Think Pink feature this week.
Pink might not have made it into my home renovation colour palette, but I’m pretty sure it’s about to become key for all my new accessories both home and fashion; Enter scented candles and pool slides.
We all know about borrowing from the boys; the boyfriend jeans, oversized cosy knits, and super soft longer line vests, but are we now seeing a move towards borrowing from the babes? With pink flowing straight from little girl’s dreams onto the menswear catwalks, it has most definitely been repositioned as a colour for everyone. And with so many new products dropping into store every day, there is defo enough to go round for him and for her.