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Jodie Jones .

STYLE EDITOR

October

25/2017

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Primark AW17 womenswear trends

Get The Look: Hygge

AW17's collection of cosy coats and sumptuous jumpers has arrived. This season, the vibe is cosy, the palette is soft, and the look is all about snug Scandinavian style. With embellishment, faux fur trims, and exaggerated textures quite literally woven throughout, our line-up is a haven of style-savvy warmth.

Primark AW17 Hygge womenswear

Left: teddy coat €30/$35, dress €18 / not U.S., right: aviator jacket €40/$46, cable knit dress €20/$22

Primark AW17 womenswear trends   Primark AW17 womenswear trends 

Primark AW17 womenswear trends

 

Buttery neutrals are key this season, which look all the more inviting on chunky knitwear pieces and borg linings.  Dive into all the texture; knee-deep in knitwear is autumn's answer to double denim. Jumpers aren't the only vehicle for this look, sweater dresses will also get you there; we *heart* this cable knit number.

 

Primark AW17 Womenswear Hygge

Pull your socks up... no, really! Over-the-knee socks aren't just adorable, they're practical too. Wear yours with sturdy work boots, to bring a pretty tough edge to your snuggest #OOTDs.

Primark AW17 womenswear trends

 

 Primark AW17 womenswear trends Primark AW17 womenswear trends

We defy you to bundle up in this teddy coat and still feel the chill. The oversized, outerwear must-buy features a HUGE collar, to keep out the breeze, and deep pockets to burrow gloved hands. Just consider this one a wearable duvet. We NEED.

Primark AW17 womenswear trends   Primark AW17 womenswear trends 

Primark AW17 womenswear trends

 

Lavender and millennial pink inject serene and subtle colour. Go off piste and grab fluffy knitwear, chenille, faux fur, and plush velvets in pastel hues, to give your hygge look a lush lift.

 

(padded jacket €25/$30, polo neck €5/$6)

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Author avatar

Jodie Jones .

STYLE EDITOR

October

25/2017

SHARE ARTICLE

Primark AW17 womenswear trends

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