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Jodie Jones .

STYLE EDITOR

September

03/2017

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Primark My Generation Emily Bador Interview

Meet The Models: Emily Bador

You might recognise Emily Bador's butter-wouldn't-melt face from some of our previous campaigns, but chances are you know her as the 'Gram powerhouse; reppin' for girls everywhere with messages of feminism and body positivity. However you're acquainted, prepare to get to know the self confessed 'freckle-face' better. One facet of our My Generation movement for AW17, Emily embraces a no-BS approach to loving yourself. From Adwoah Aboah to zany zines, we caught up with Emily on the set of our AW17 campaign to get the full low down...

Primark AW17

Emily, 20, model

Primark AW17

How would you define yourself?

I’m a glass half-full, freckle-faced model from Brighton.

 

What motivates you?

I’m interested in racism, class and politics; and my Instagram focuses on feminism and body positivity. I’ve struggled with my mental health, and finding the body positivity movement honestly changed my life. It allowed me to become much more open and honest - not only with other people, but with myself too.

  

Describe your generation in 3 words.

Aware, surprising, and hilarious.

 

Complete the sentence: “What the world needs now is...”

Cuddles from 10,000 puppies and a whole lot more empathy.

Who inspires you most?

I know it’s lame, but it is - and always will be - my mum. She’s the strongest, most empathetic, understanding, honest, powerful, and resilient woman I’ve ever met. Adwoa Aboah is also an incredible woman. Using her platform to speak openly about her former addiction, mental health, and suicide attempt is so courageous and inspiring. She also founded Gurls Talk, an online platform and social media movement to get young women talking about issues that are often considered taboo.

 

How important is social media to you?

If you can’t already tell, I love Instagram. I don’t have Twitter or a public Snapchat, so Instagram is my way to connect with people. I love the communities it creates and how easy it is to use. I love the friends I’ve made through it, and all the inspiring people I follow.

What would your dream party be like and who would be on the guest list?

It would be big, with a pink colour scheme and loads of sparkles and glitter. The music would be classic sing-a-longs; lots of iconic 80s tunes mixed with modern pop and hip-hop. Everyone would be dressed to the nines. I’d wear a leopard print dress with some ridiculous red chunky heels. I’d invite everyone - family, friends, Ashley Graham, Adwoa Aboah, the women behind Gal-Dem zine, Paloma Elsesser, Dounia, Isabel Hendrix, and Rupi Kaur.

 

What does feminism mean to you?

To me, feminism is equality for all. Regardless of gender, race, class, wealth, ability and sexuality. It’s about recognising and embracing our differences and working towards breaking society’s existing power structures, to give everyone an even playing field. It’s about letting oppressed groups have a voice; and being a good ally.

Is that why you decided to become more vocal about projecting a positive body image online?

Yes! Feminism made me realise that we’re being fed a lie. The media uses images of women that aren’t real, and we’ve got to counteract this somehow. So, why not take this into our own hands by using the most powerful visual social media tool we have, and start talking about it!

  

What is the best advice you can give to someone to help them stay positive?

Honestly, don’t take life too seriously. Mistakes are going to happen and you’re going to feel awful about stuff and you’re going to fail, but things change. For better and worse, but remember that whatever is happening right now will end, and one day you might even appreciate it.

  

Tell us what you have learned to love most about yourself.

I’ve learnt to love my belly the most; it’s soft and beautiful and squishy. Every single body is different, and that’s ok.

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Author avatar

Jodie Jones .

STYLE EDITOR

September

03/2017

SHARE ARTICLE

Primark My Generation Emily Bador Interview

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